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Young designer Leonid Titov creates real fashion masterpieces in his workshop. The brand specializes in creating leather apparel and accessories that are functional, beautiful and durable. You can buy such a thing for yourself on the master’s website in the online store: a large selection of bags, backpacks, suitcases, clutches, shoes, jackets and wallets, the ability to choose by color, price and size. Each model is accompanied by a description of the style, materials and production time.

http://www.leonidtitow.com/

The Italian brand MaxMara is committed to making beauty accessible and strives to ensure that any average woman can wear the clothes of this famous brand. Visit the official website of "MaxMar" - the laconic and refined style of outfits will not leave you indifferent. Choose from a variety of outfits, from outerwear to underwear, bags and accessories, and the customer service guarantees the quality and timely delivery of your order directly to your home.

http://it.maxmara.com/

Kira Plastinina - Russian brand fashion clothes. The lead designer is Kira Plastinina, who models clothes for young girls who want to emphasize their individuality. Go shopping on the designer's official website by visiting the online store - here you can find collections of outfits, shoes and accessories with the possibility of free delivery. The Sale section lets you save on sales, while Kira's Tips gives you style advice.

http://www.kiraplastinina.ru/

Hubert de Givenchy is a French fashion designer, founder of the Givenchy brand, whose collections have been a resounding success for many decades. Designers of the fashion house sewed outfits for Barbie dolls, decorated hotels and cars. Today, the brand produces not only fashionable clothes, but also cosmetics, perfumes, shoes and accessories. We invite you to visit one of the official websites - an online boutique of branded cosmetics and perfumes, where you can buy fragrances, makeup and skin care products.

http://givenchybeauty.ru/

Giorgio Armani is an Italian fashion house that produces men's and women's clothing, as well as luxury goods. The brand will combine several clothing lines, including ready-to-wear, hand-knitted items, accessories, denim, casual, children's outfits, interior decor, decorative and caring cosmetics, and perfumes. On the site you can place an order using your personal account, subscribe to the newsletter, receive a gift card.

http://www.armani.com/ru

The French brand Dior is often referred to as a luxury empire. Its founder - Christian Dior - for the first time united under a single brand different kinds fashion industry products. This is how shoes, accessories, jewelry, underwear, cosmetics and perfumery from Dior appeared. Do you want to buy a branded handbag, a credit card case, a wallet, a dress, a children's outfit or a fragrance? The official website of the company will help you make the right choice and become a real standard of beauty and sophistication.

http://www.dior.com/home/ru_ru

Chanel is a famous French fashion house founded by Gabrielle (Coco) Chanel. The fashion brand produces clothing, shoes, bags, eyewear, jewelry and luxury goods. Visit the official website and learn more about the wide range of products, because the goods from the famous brand help to be not only fashionable, but also beautiful - cosmetical tools and perfumes will make your image perfect. You can also find the addresses of branded stores here.

http://www.chanel.com/ru_RU/#

The Calvin Klein brand has long become the standard of American fashion and a role model for all followers. The style of the designer's products can be described as unisex, which makes the models attractive to men and women. The chronicle posted on the official website will help you remember the history of Calvin Klein, and the video section will allow you to plunge into the world of fashion shows. Update your wardrobe with a collection of clothes, shoes, underwear and jewelry from a renowned fashion designer.

http://www.calvinkleininc.com/

Designers Domenico Dolce and Stefano Gabbana founded an Italian trading house, which received the author's name Dolce. Elite clothes and accessories of the brand are designed in a strict classical style and are designed to emphasize the wealth and prestige of the client. The online boutique of the trademark offers a plunge into the world of luxury with collections for women, men and children, in addition, a series of accessories, glasses, jewelry, watches and books from Dolce and Gabbana is presented here.

http://store.dolcegabbana.com/ru

Yulia Prokhorova is a well-known Russian designer, creator of the fashion house Yulia Prokhorova.Beloe Zoloto. She creates clothes for women in a retro style, her designs are feminine, elegant and romantic. Do you want to create a curvaceous look in the style of the 50s? You can order an outfit on Yulia's official resource - summer and winter collections, wedding and Christmas dresses are collected here. Watch video reports from shows, read publications in the press and find out last news about the master.

http://yuliaprokhorova.com/

Svetlana Terenchuk is a popular designer who devotes herself entirely to creativity. The official website will acquaint you with the fashion designer's collections, and the atelier will offer services for the development of sketches and individual tailoring of women's, men's, children's clothing, dresses for special occasions. Finishing work - hand embroidery, painting on fabric, beading, wool and leather - will make your wardrobe elegant and unique, and exclusive accessories will complete the look.

http://terenchuk.com/

Russian fashion designer Igor Gulyaev debuted on the fashion catwalks with his fur collection, which aroused great interest and excitement in the fashion industry. Now the Igor Gulyaev brand is several series women's clothing, including corset evening dresses, outerwear, fur products and much more. On the designer's website, you can get acquainted with his work in detail by watching a selection of videos, a photo gallery, news, interviews with the master and author's blogs in social networks.

http://www.igorgulyaev.com/main/

Young Russian fashion designer Olga Skazkina is the creator of her own brand of women's clothing. The official website of the designer is a real realm of dresses that can be purchased without leaving your computer. The online boutique will offer you exclusive premium-class outfits: summer, office, casual, prom, cocktail, evening and wedding dresses will become a real decoration of your wardrobe. Use the convenient search and order a branded item from Olga Skazkina.

http://www.skazkina.com/ru

Slava Zaitsev is a famous Soviet and Russian fashion designer, professor, his style combines classics and elements of novelty. Zaitsev's school is engaged in training and education of the young generation of fashion designers. The fashion house is a center of beauty and good taste, here you can make an individual order, adjust the outfit according to your figure. The online boutique puts up ready-made clothes of various styles and accessories for sale, providing cumulative discount cards with discounts.

http://zaitsev.info/

The famous Russian couturier, honored artist, people's artist - this is all about Valentin Yudashkin. His fashion house is famous throughout the post-Soviet space, and the master's works are kept in world museums. The main lines of the collections - ready-to-wear and haute couture - bring together a variety of models, styles, fabrics and textures, while the accessories line includes stylish glasses, jewelry, bags, scarves and stoles. The site also features an interior design studio that specializes in interior design.

http://www.yudashkin.com/

Designer Valentino Garavani is the creator of the Italian fashion house and brand Valentino. The brand specializes in the production of women's and men's clothing, underwear and perfumes. We invite you to the official website of the couturier for shopping. Choose the item you like by style and size, order a convenient payment method, and the customer service will take care of timely delivery. But the most important thing is that you can get an exclusive product first, even before it arrives at branded outlets.

http://www.valentino.com/#/en/home/

Roberto Cavalli is a famous designer, clothing artist, owner of his own fashion brand. His models are characterized by memorable expressive "animal" prints and unusual ornaments, and among the buyers you can meet representatives of the global elite and the middle class. The Roberto Cavalli online boutique is designed to regularly acquaint all fashionistas and fashionistas with new collections. Dresses and shirts, tops and sweaters, blouses, trousers and coats - in such clothes you will certainly stand out from the crowd.

http://store.robertocavalli.com/ru/robertocavalli

The history of the brand dates back to 1950, when the French fashion designer Pierre Cardin founded own house fashion, producing women's clothing. Pierre's ideas formed the basis of modern fashion world, and the collections are distinguished by a special chic and elegance. Visit the official website of Pierre Cardin - Ukraine and among its models you will find classics and casual style, learn the detailed history of the brand and the latest news. The site contains store addresses and conditions for participation in the loyalty program.

http://pierre-cardin.kiev.ua/ua

Louis Vuitton is one of the most famous luxury brands in the world. Bags, handbags, suitcases, suitcases and clothing of this brand have long been a symbol of wealth and high status. The official website of Louis Vuitton in Russia invites you to get acquainted with the collections for women and men and take a journey into the world of this famous brand. Leather goods, jewellery, shoes and watches - you are sure to be impressed and want to treat yourself to a purchase.

http://ru.louisvuitton.com/eng-ru/homepage

The famous brand was founded by a woman designer of English origin Karen Millen and in three decades has gained great popularity and fame around the world. Exquisite and aristocratic outfits from Karen Millen will be appropriate at social events, parties and gala receptions. Now the brand's products are also available on the Russian-language website, where you can explore and purchase the latest arrivals of clothing, shoes and accessories, and find gifts for your loved ones.

http://www.karenmillen.ru/

The official website of fashionable Ukrainian designer Lilia Litkovskaya was created in a minimalist style, which corresponds to the general concept of clothing from the famous Litkovskaya brand. The site presents fashionable lookbooks from new collections and models that have already gained popularity. If you like the work of a fashion designer, then use the catalog of addresses of company stores and outlets where you can buy clothes from Litkovskaya - stylish, elegant, devoid of excessive pathos and extravagance.

http://litkovskaya.com/en/

Clothing from the Polina Efimova brand is not super fashionable models, but timeless classics that will always be relevant and popular. The online store of Polina Efimova will offer you outfits for any, even non-standard, figure made of high-quality fabrics. The summer capsule collection "Spring Flowers" will delight everyone with floral prints and bright colors, and "Woodland", with soft warm fabrics, is perfect for the winter season. All products are available for online purchase.

http://www.polinaefimova.ru/

Alexander McQueen is a well-known British designer whose name has firmly entered the fashion encyclopedia, and outrageous shows attract a lot of spectators. Collections from the Alexander McQueen brand are collected on a website that offers to purchase branded goods online. You can enlarge the image of each item, see detailed description and size chart, terms of delivery and return. Looking for a gift idea? Branded business card holders, wallets and glasses will be a real surprise for your loved ones.

http://www.alexandermcqueen.com/ua/alexandermcquee...

Ukrainian designer Andre Tan has long conquered fashionistas and fashionistas with his unusual approach to creating new clothes. If you are interested in how this successful fashion designer lives, then the official website is ready to introduce everyone to the biography, brand history and photo gallery. Of course, new collections and already loved models are waiting here. The first line will surprise you with exclusive products with hand-knitted elements, and the company's atelier will take orders for tailoring an original outfit on an individual order.

http://andretan.com.ua/

Lacoste is a French brand founded by René Lacoste and the brand's alligator logo is one of the most recognizable in the world. If you have been wanting to buy a branded item for a long time, then you should visit the branded online store. The possibility of free shipping, a convenient system of returns and a size chart will make your shopping experience very pleasant. The products presented on the site are trousers, swimwear, polo shirts, rugby shirts, jackets, bandanas, belts, hats, shoes, sandals and much more.

http://shop.lacoste.ua/

Sergio Rossi is a famous brand that produces luxury shoes. The official website will introduce you to the collections of this famous branded shoes. Use the convenient search service and select a women's or men's pair by size, model, heel height, color, event and season, and the customer service will provide express delivery of your order. Also available are a bridal collection, bags, clutches and a catalog of new products, which contains the latest arrivals of shoe models.

http://www.sergiorossi.com/

Vassa is a conceptually new Russian brand, the leading designer of which is Vassa. The main goal of the company is to create modern fashionable clothes using new original design solutions. If you are a supporter of minimalism, then you will certainly be interested in the black and white style of women's collections from the brand and the laconic design. men's suits. The product catalog is available for download, promotions are regularly held and discount cards are provided.

http://www.vassatrend.ru/

Fashion House Voronin is engaged in sewing high-quality women's and men's clothing. Its founder - Mikhail Voronin - is recognized as a true legend and master of fashion. The site presents costumes in four styles: classic, sports, exclusive and luxury class. Each line includes clothes for men and women and allows you to make an order for an individual measure. You will also find related products: shirts, ties, knitwear and perfumes.

http://voronin.ua/

Aleksey Zalevsky is a Ukrainian designer and fashion designer, a regular member of the jury of many competitions and a participant in television projects. This bold experimenter successfully combines creative work on the podium and a directorial career. The official website will tell you more about the Zalevskiy brand, and the online store will offer a choice of men's and women's clothing and accessories. Come and learn about iconic events, closed events, and the Z-joke special project will open the author from a new side for you.

http://www.zalevskiy.com/

Ermenegildo Zegna is an Italian men's brand that produces shoes, clothing, underwear, fabrics and accessories. The official website informs customers about new arrivals in stores: by creating your profile, you get the opportunity to order branded goods with home delivery, and subscribing to the newsletter will keep you up to date with all the news and promotions. For lovers of real shopping, there is a catalog of addresses of shops and outlets around the world.

http://www.zegna.com/ru/home.html

Emilio Pucci is an Italian couturier whose fashion house has a long history. The designer became famous for his psychedelic patterns, which are still popular and recognizable not only in the fashion environment. An online boutique is called upon to get to know the brand's products better. He will help you choose an image from the presented gallery and choose the appropriate wardrobe for it: beach, casual, evening. And leather accessories, bags, scarves and shawls, belts and hats will give it a twist.

http://www.emiliopucci.com/ru

Burberry is an iconic luxury brand founded by Thomas Burberry as a manufacturer and supplier of military outerwear. Now it is a famous brand that produces clothes, accessories and perfumes, the trademark of which is a checkered fabric called Nova. Introducing the official website of the brand - here everything is dedicated to fashion: collections of outfits with ultra-fashionable combinations, novelties of the season and a beauty section with a wide range of cosmetics and fragrances.

https://en.burberry.com/?selected=Y

Haute couture collections are unique author's images that will never go into mass production. Like an exclusive painting by an artist intended for an elite interior, such things are created to adorn the most successful and famous people, emphasizing not only the refined taste, but also the high status and financial viability of the owner.

Charles Frederick Worth was the first designer who declared that fashionable things should have not only practical, but also artistic value. It is to this couturier that the world owes the division fashion images by seasons and the appearance of the first collection of the couture segment.

Today, high fashion is in the spotlight and the most famous fashion houses consider it prestigious to present on the catwalks not only new ready-to-wear looks for the 2017-2018 season, but also exclusive haute couture collections.

It is about the 5 most striking collections of the season that will be discussed:

The couture collection of the Chanel fashion house is designed in the style of the great Coco. Restrained neutrals gray color, elegant style with notes English stiffness, laconic lines and stylish hats that complement the images - all this perfectly matches the concept of the fashion house and makes Chanel things recognizable and incredibly popular.

Karl Lagerfeld offers fashionistas in 2018:

• bouffant skirts;
• black cocktail dresses;
• feminine sets with a classic jacket and a straight skirt;
• puff sleeve coat.

Chanel puffy skirts

For a solemn occasion perfect choice there will be a luxurious Chanel dress with a fluffy skirt. The sophistication and chic of the evening looks created by Karl Lagerfeld for the fashion house, as if emphasizes that the outfits were created specifically for the red carpet and the most iconic events.

Elegant black Chanel dresses

Ever since the great Coco introduced a small black dress, 90 years have already passed. But, in the collection of every modern fashionista, you can find a universal black cocktail dress. Of course, in the couture collection, Chanel also offers several exclusive options worthy of becoming an adornment for a film star.

Classic kits

A single print on different elements of the wardrobe is the trend of 2018. Chanel offers to keep in the same style not only a jacket and a skirt or dress, but also to complement the image with a hat made of the same fabric and textile boots.

Elegant coats from Chanel

One of the most popular trends of 2018 is the visual extension of the shoulder line. This is the effect achieved in fashionable women's coats by Chanel. Combined with the accentuated narrow waist, the voluminous sleeves of the 2018 models look very impressive.

See also video from the Chanel show in Paris:

Fendi

As the creative director of the Chanel fashion house for many years, Karl Lagerfeld has collaborated with other brands as well. So, this season, the great couturier presented to the public another couture collection under the Fendi brand.

Images for Fendi are a floral extravaganza, striking the imagination with a riot of colors, as well as the complexity and magnificence of the decor. The collection offers the following trends in the new season:

• plain translucent dresses with an openwork pattern;
• bright floral print with voluminous decor;
• luxurious fur;
• stylish capes.

Fendi openwork dresses

The collection features incredibly luxurious models in delicate nude shades, classic white and black colors, as well as in deep burgundy, rich blue and pale blue tones. Each Fendi dress is the pinnacle of perfection! I propose to evaluate their magnificence in the photo and dream up which of the stars will choose luxurious bows from Fendi for publication.

Floral theme

Floral prints are incredibly popular this season and, despite the fact that winter is ahead, high fashion in 2018 suggests boldly choosing bright things, richly decorated with floral elements.

Fur in the images of Fendi

Natural fur is always popular, because an elegant mantle or an elegant fur coat has long become a kind of symbol of luxurious life for many.

Fashion capes

Having once appeared as a variation of the classic demi-season coat, the cape is rapidly gaining popularity, and fashion designers create new and new interpretations on the theme of capes. The collection of the fashion house Fendi presents unusual models in which openwork elements and expensive fur are intertwined, shiny fabrics and voluminous floral decor, classic and creative notes.

See also video from the Fendi show held at:

Christian Dior

The looks of 2018 from the brand are nostalgia for retro style. The collection is based on elegant dresses made of light airy fabrics, which the designer successfully complemented with stylish coats, elegant jackets and classic trible hats.

Fashion house Christian Dior sets such current trends:

• fashionable pleated;
• noble velvet;
• transparent skirts;
• an abundance of ruffles.

Pleated skirts

In the coming season, pleated and corrugated maxi length skirts are again relevant. Such models from translucent fabrics, as well as multilayer options, look especially stylish.

Velvet by Christian Dior

Models made of luxurious velvet in discreet shades look very elegant and sophisticated. The splendor of expensive fabric is emphasized by the original design solutions of the dresses.

Sheer skirts

For bold owners of beautiful figures, the designer offers to replenish the wardrobe of exclusive outfits with transparent dresses and skirts. It is worth noting that in 2018, high fashion does not recommend flaunting minimalist lingerie under transparent skirts. Pay attention to the photo. All the models took to the catwalk in high-waisted shorts, which are really great for this look.

The abundance of small ruffles

In continuation of the retro style, Dior offers fashionistas unusual dresses with small ruffles.

Fans of extravagant looks will appreciate the creative winter overalls, patchwork coat and knit cape with tassels.

See also video from the Christian Dior haute couture show in Paris:

Jean Paul Gaultier

When creating a new haute couture collection, Jean Paul Gaultier was inspired by the exotic images of Indian women. That is why in fashion bows 2017-2018, elements inherent in traditional outfits this amazing country.

It is safe to say that the Gauthier collection has become one of the most spectacular and unusual in this fashion season, inviting fashionistas to introduce into their wardrobe:

• exotic images in the ethnic style of India;
• jackets, vests and jackets with extended shoulder line;
• creative hats;
• extravagant evening looks and wedding dresses.

Subject magical India found its embodiment in trendy mono-looks and elegant models of dresses. At the Jean Paul Gaultier haute couture show fall-winter 2017-2018, the models seemed to have simply stepped out of modern Indian video.

Extended shoulder line

Narrow waist and wide shoulders are the trend of 2018. Gaultier has a wide range of exclusive models with a visually extended shoulder line:

• downy cropped jackets;
• stylish vests;
• elegant jackets;
• unusual raincoats;
• elegant coats.

Jean Paul Gaultier hats

The designer assures that in addition to the knitted patterns that are relevant as always, large fur hats with earflaps will be popular in 2018, the extravagance of which can be assessed in the presented photo.

Evening and wedding dresses Gaultier

Gaultier evening looks are femininity and elegance in their purest form, effectively finished with creative notes and unusual design solutions.

Atelier Versace

The couture collection, presented in Paris by the fashion house, consists of only 19 looks designed in the brand's recognizable style. Exclusive bows proposed by the designer can be divided into the following areas:

• neo-classic;
• elegant tenderness;
• alien chic.

The interpretation of the classic look in the Versace collection

In 2018, fashionistas will be able to purchase an exclusive Versace trouser suit made of expensive fabric with a floral print, as well as stylish white coats with an unusual cut of the sleeve, revealing the stylish pattern of high gloves.

Futuristic images from Versace

For lovers of spectacular extravagant bows, the Versace fashion house offers unusual dresses in the style of alien civilizations. It is worth noting that this theme promises to be very popular in 2018, since many couturiers turned to it when creating collections for the autumn-winter 2017-2018 season.

Designers are those authorities in the fashion industry who dictate fashion standards to us and define trends. Each designer is famous and recognizable with something of his own, and each has a special unique handwriting. Some of these people become real legends in the world of fashion and style. How did they do it? Maybe they are just minions of fate - or behind this is the desire to make their dream come true and gigantic work? What made them famous?

Gabrielle Boner Chanel (Coco Chanel)

Probably everyone knows the famous Mademoiselle today. She is quoted, she is sought to imitate. She had a huge impact on the fashion of the 20th century, founded the fashion house Chanel, gave the world her signature perfume under the numbers. Coco got her nickname when she sang in a cabaret. She was an extraordinary, bold and bright personality, with great willpower and impeccable taste. We owe it to the modernization of women's fashion, borrowing many elements from men's wardrobe, the popularity of the versatile little black dress, pearls, tweed suits, petite hats, jewelry and tans.

Coco Chanel made luxury practical. Most of all in clothes she valued comfort and embodied this principle in her collections. She said that "luxury must be comfortable, otherwise it is not luxury." Among Mademoiselle's clients and acquaintances there were many world celebrities. In one of the interviews, when asked about what events in her life aroused her interest in art, she answered: “Living in orphanage under the supervision of the nuns, I learned to sew. They taught me basic seamstress skills and I was smart enough to understand the method. I really got my hands on and focused on design already in early age, which is why I had famous clients so quickly.”

Chanel opened her first store in 1910 in Paris. They sold hats. Later, clothing appeared in her stores. Interestingly, the very first clothing that Chanel created was a dress made from a sweater. People paid attention to her outfit and asked where she got it, and in response, Koko offered to make the same outfit for those who were interested. She later said that her condition was "based on an old sweater I wore because it was cold in Deville."

Karl Lagerfeld

One of the most influential fashion designers, a man of phenomenal capacity for work, a multifaceted nature, the owner of many talents. This world-famous designer of German origin has been head of the Chanel fashion house since 1983. In addition, Karl is a designer and founder of his own fashion brand, a talented photographer, director, owner of a publishing house and a personal library of 300,000 volumes. Lagerfeld says about himself: “I am like a chameleon, several people live in me at the same time. Creating for me is like breathing. I don't even think about it. When I sit in the director's chair of Chanel, I am Chanel. When I go to Rome and I am at the Fendi House, I am Fendi. I start work on a new collection the day before the previous one is shown."

His creative abilities have already manifested themselves in early childhood. He studied at the Lycée Montaigne under the High Fashion Syndicate on the same course as Yves Saint Laurent. Lagerfeld collaborated with big amount famous fashion houses, created fragrances, lines of ready-made clothes, shoes, accessories. After he created his first fur collection for Fendi in 1966, which was a huge success, he was noticed by the most influential people in the fashion world.

In the 70s, Lagerfeld began to collaborate with famous directors and create costumes for the actors of the La Scala theater. He breathed new life into the fashion house of Chanel, becoming its head and designer, saying: “Yes, she said that fashion is dying, but style is immortal. But the style must adapt, adapt to fashion. Chanel had her own life. Great career. She's over. I did everything to make it last, and I continue to do everything to make it last forever. My main task is to try to transpose what she did into today. Guess what she would do if she lived now and here, if Mademoiselle were in my place.

Friends call Karl Kaiser (Caesar, in German) for his amazing ability to do several things at once. He hides his age and worries that there is not enough life to realize all his creative ideas. Lagerfeld loves books (he even created the Paper Passion fragrance with the smell of a freshly printed book), draws illustrations for works, cannot imagine life without photography, sews costumes for cinema and theater, produces perfumes, develops his own brand, creates hotel design, shoots short films and organizes exhibitions, produces women's collections.

Elsa Schiaparelli

The famous Italian designer of the first half of the 20th century, who is considered a surrealist from the fashion world, the main rival of Chanel, the creator of the ready-to-wear style. Elsa was born into a family of aristocrats, from childhood she studied painting, art history, and loved the theater. Working part-time as a tour guide in Paris, Elsa watched how the wives of wealthy Americans were least interested in architecture and most of all - fashion stores. Presumably, it was then that she came up with the idea to shock the public with unusual clothes.

Acquainted with an emigrant from Armenia, knitted sweater whose work Elsa liked so much, she persuaded her to create unusual models of clothes together. The fruit of their labors was a very unusual black woolen dress with a bow in the form of a butterfly. Thanks to their work, they attracted attention and received a large order from the store. sportswear Strauss. It was this order that gave fame to Schiaparelli and the knitwear factory to the Armenian diaspora. Elsa founded her own fashion house. As originally planned, she shocked the public with her collections. They embodied her wildest fantasies and dreams, expressed something irrational and incomprehensible. Each item was unique. Many were created in a single copy. Hearts, constellations, hugging hands, snakes, giant flies, unusual drawings, embroidery and fancy accessories - all this attracted attention and shocked.

It was Elsa who first invented the concept of "boutique" (a store that sells small series of designer clothes). Many celebrities collaborated with Elsa and bought her clothes with pleasure. Schiaparelli had a contract with Hollywood. She was friends with Salvador Dali (it was he who suggested to her the idea of ​​a dress with lobster and parsley and a phone bag). Under the influence of Dali, Elsa created her most unusual things: a hat in the form of a shoe or an inkwell, gloves with pockets for matches. Costume jewelry was the embodiment of the strangest ideas; lollipops, medicines, erasers, pens, pencils, dried beetles were used as materials.

Elsa often called her fashion house crazy. The popularity of the Schiaparelli collections was huge, everyone wanted to have these strange clothes, even the Duchess of Windsor herself. But when she had to leave for the United States due to the outbreak of World War II, she seemed to be forgotten about. Upon returning to Paris in 1944, her style was no longer in demand. Chanel dominated the fashion scene and Elsa decided to leave the fashion world.

Both talented women were innovators in the fashion world, but completely different. Chanel created within the framework of the classics, without focusing on brightness and catchiness. Elsa was extravagant, loved to shock and provoke. The contribution of both to fashion is undeniably invaluable, although the Schiaparelli brand has not existed for a long time. Elsa's ideas and discoveries can be seen embodied in modern fashion She seemed to be ahead of her time. Unusual color combinations, fuchsia color (shocking pink - this is also Schiaparelli's idea!), bottles in the form female body, fur shoes, ankle boots, unusual bags - all these are the ideas of the talented Elsa, who had a huge impact on the world of fashion and style.

Christian Dior

One of the most famous French fashion designers, to whom we owe ultra-feminine New Look dresses. He had artistic talent, and in his youth he dreamed of becoming a great artist. After his private Art Gallery went bankrupt, he went through hard times, poverty and unemployment, but fate seemed to be preparing a different path for him. He began to design theatrical costumes, draw sketches for French fashion magazines. And these sketches became extremely popular, he began to cooperate with the fashion department of the newspaper Figaro, he was noticed. I decided to specialize in fashion models, although hat designs were much more popular. Dior was noticed by the famous fashion designer Piguet, but due to the war, Dior's career did not start at that time.

Upon his return from the army, Christian began working at the famous fashion house Lucien Lelong, where he learned a lot. In 1946, thanks to the financing of a textile magnate, Dior's fashion house opened in Paris. At the age of 42, he became famous, his first collection, called by himself "The Crowned Line", was recognized as revolutionary and was a resounding success. Just imagine postwar period when women so yearned for beauty and sophistication, for emphatically feminine and luxurious outfits. Dior, incredibly sensitive and talented, felt the mood of the society, its desires and dreams. Parisians were so tired of masculine jackets and short skirts then that they greeted the Dior collection with delight. Feminine silhouettes, luxurious and bright fabrics, cinched waists, ankle-length skirts (either puffy or straight), small round shoulders - everything in this collection was the very embodiment of traditional femininity and charm.

But not everything was so rosy. Feminists have criticized the collection, saying that the return to crinolines and corsets is evidence of oppression. working women. Many believed that after the war, luxury and flamboyance were out of place and blasphemous. However, despite the criticism, the new look captivated the public. Dior's popularity was overwhelming, his name became associated with luxury and good taste. Each of his collections was awaited with bated breath, and each was a success.

Only in 1954 was there a slightly dangerous moment for Dior's career, when Chanel returned to the fashion scene, who could not stand the "horrors of the 50s", as she spoke of Dior's models. But Dior very intelligently got out of the situation by releasing new collection, light and casual. Different than before, but still the same feminine. The silhouettes were more natural, the lines softened. Dior's personal assistant, after the death of the great couturier, once said that "if Dior were alive, fashion would not be in such a deplorable state in which it is now."

Yves Saint Laurent

One of the leading fashion designers of the 20th century, whom Christian Dior chose as his successor. From childhood, he drew and loved the theater, made home puppet shows, glued costumes and painted scenery. Laurent worked as an assistant to Dior and was fascinated by his genius, and Dior, in turn, immediately recognized young man future master.

At 21, Laurent becomes the head of one of the most famous fashion houses after the sudden death of Dior and literally saves the brand from financial ruin. He presented his first women's collection of a softer and lighter version of the new look with an A-line silhouette. Laurent was the first to introduce French fashion to the USSR (1959) by flying here with 12 fashion models.

It seemed that bright prospects lay ahead as a successor who lived up to the expectations of the late Dior. But it was not, however, without envy and trouble. The owner of the Dior fashion house (Marcel Boussac) is rumored to have insisted that Saint Laurent be sent to military service to Africa, thereby wanting to get rid of the designer. There he learns that he was fired from the Dior fashion house.

Yves is born in 1961 Saint Laurent(Yves Saint Laurent), his first collection was a great success. oriental motifs, bright colors, inspiration comes from African countries. Saint Laurent also produces perfumes, works as a theater designer, creates scenery and costumes.

The ideas of Laurent's subsequent collections also received great recognition and became a kind of fashionable classics: women's tuxedos (later they became a signature feature of the brand), trouser suits, high boots, high neck sweaters, black leather jackets, dresses in safari style, ethnic motifs. Laurent becomes the first designer to launch a full-fledged ready-to-wear line and also the first designer to have an exhibition at the Metropolitan Museum of Art during his lifetime.

Giorgio Armani

The Italian fashion designer is called a fashion pioneer of the 20th century, a master of tailoring, an adherent of quality and a great aesthete. Giorgio from childhood loved art and theater, he painted and sewed clothes for dolls. He had a dream of becoming an actor, but his parents insisted on the profession of a doctor. After two years of study, Giorgio dropped out of the university. He found himself in the world of fashion. Armani created his own brand in 1974, and before that he worked as a window dresser in a large chain department store, and also designed menswear for Nino Cerruti.

Armani's professional fabric skills have led to the fact that, in fact, thanks to him, the approach to tailoring menswear has completely changed. Lightness and smoothness appeared, which, along with simplicity and conciseness, provide his products with a special chic and convenience. After the overwhelming success of the men's collection, Armani began to present women's collections, paying special attention to working women. In his collections, traditional views harmoniously coexist with the most current trends. He modernized the classics with great grace and taste. Luxurious materials, experiments with the combination of fabrics, functionality and versatility, casual elegance are the hallmarks of the Armani collections.

Ralph Lauren

A well-known American designer, who is called the king of ready-made dresses, who "discovered America for America." His company (Polo Ralph Lauren Corporation) produces accessories, clothing, underwear, textiles, furniture, wallpapers, perfumes, dishes. Lauren has been named Designer of the Year three times and has also been named Fashion Legend by the U.S. Designers Council. For many people, Ralph Lauren is an example of how a person from a low social stratum can reach great heights with a dream and talent. A native of Belarus (his parents met and got married in the USA), from a poor large family, Ralph from a young age set a goal for himself to succeed. He was struck by the wardrobe of a classmate, which belonged only to him alone, and in which the clothes were so neatly laid out. In Ralph's apartment, there was only one closet for everyone. Since then, the future designer decided to work and save money for his dream.

Interestingly, Lauren does not have a fashion designer diploma, but at the same time he is one of the world's best designers. He does not sew clothes himself, but he is an inspirer, a designer, he thinks through each collection to the smallest detail. The designer himself says this: “I never went to fashion school - I was a young guy who had his own style. I could not imagine that "polo" would become what it is. I just followed my instincts."

At first, Ralph worked as a salesman (sold clothes, gloves and ties), then he became a tie designer, created a fundamentally new model(inspired by the novel The Great Gatsby): wide silk tie (while thin ties were in vogue then). Thanks to an investor, Lauren and her brother opened a store and their own Polo Fashion brand. People wanted high-quality and stylish things and accessories, the brand was gaining more and more popularity. Lauren released ready-to-wear collections (first for men and then for women) and accessories. He was the only one to produce sports shirts in 24 shades.

Loren's collections combine chic, sophistication and at the same time ease, simplicity and brightness. “My clothes are a vision of what I believe in. Someone once told me that I am a writer. It's true - I write through my clothes. She embodies history, not just clothes, ”said Lauren. Ralph's wife inspired him to create women's clothing collections: “My wife has good taste and her own style. When she wore shirts, sweaters and jackets bought in men's stores people always asked where she got it. I associated her appearance with a young Katharine Hepburn - a rebel girl on a horse with her hair fluttering in the wind. I made shirts for her." Lauren brought Western style into fashion. And polo shirts never seem to go out of style.

Boy Ralph's dreams come true: he is one of the richest people in the world, he has a strong family, three children, owns a ranch and is one of the world's largest collectors of vintage cars.

Roberto Cavalli

The famous Italian designer asks to be called a "fashion artist" and is famous for his exotic and spectacular collections of clothes and accessories. His fashion house adheres to the philosophy of femininity, chic and bright temperament. The designer himself in an interview said that his fashion “became successful and relevant, because other designers continued to produce monotonous things ... For a long time, designers tried to dress women on an equal basis with men. I changed this trend. I'm trying to emphasize the feminine, sexy side that is present in every member of the fair sex.

A great influence on the disclosure of Cavalli's talent was made by his grandfather, the famous artist Giuseppe Rossi, and his mother, who was a dressmaker and designer. As a child, helping his mother with sewing clothes, Cavalli realized that he wanted to work in design and fashion. He was one of the best students of the Academy of Fine Arts in Florence, he studied the technology of printing on textiles. Even then, he created a series of floral prints that attracted the interest of large factories in Italy. Cavalli always liked to experiment, while still studying at the Academy, he began to invent different ways dyeing leather and fabric, he was then only 20 years old.

And so, these experiments led to the fact that in the early 70s, Cavalli himself invented and patented a printing system on leather, which allowed it to be dyed in six different colors. This revolutionary invention instantly became popular with various fashion houses. Stretch denim jeans are yet another hit from Cavalli that made the Maison prosperous and successful.

The bright and extravagant clothes of Roberto Cavalli are in great demand among fashionistas around the world, they are worn by the most glamorous celebrities on the planet. Cavalli believes that a woman should have a character and a strong personality. In an interview, he said: “Beauty comes from within, and is a reflection of the individuality of each person ... Beauty is a calling card that helps at the first meeting, but is completely useless at the second.”

Valentino Garavani

The founder of the Valentino fashion house, the famous Italian fashion designer loved to draw since childhood, in his youth he loved art and was interested in fashion. He was an apprentice, studied at the School of Fine Arts in Paris, and at the School of the Chamber of Haute Couture. He worked in several fashion houses, then opened his own atelier. His works were distinguished by refinement, excellent cut, expensive fabrics, handmade decor, and sophistication. In 1960, the Valentino brand was born.

Thanks to a meeting with the architect Giametti, the future CEO of the fashion house, Valentino gets the opportunity to engage only in creativity, without delving into the intricacies of business. He himself said: “I only know how to draw dresses, receive guests and decorate a house, but I don’t understand anything in business.” In one of the collections of the 60s there were red outfits, which later became the hallmark of the Valentino fashion house. The fashion designer says: “Red is the most best color. It suits any woman, you just need to remember that there are more than 30 different shades of this color.

Over the years, the designer has dressed celebrity celebrities, many of them preferred to purchase exquisite wedding dresses from him. Among his clients were such legendary personalities as Jacqueline Kennedy, Audrey Hepburn, Sophia Loren, Elizabeth Taylor. At the Oscars, many actresses shone in outfits from Valentino. In 2007, the famous fashion designer announced his retirement from the world of fashion, and in 2008, a farewell show took place at Paris Haute Couture Week, where all the models walked the catwalk in red dresses, and the audience gave a standing ovation.

My girlish memory completely refuses to sort out the names of fashion house collections. Of course, I know everything, but when I am asked to explain in words what the meaning of the terms "Haute Couture", "Cruise" or "Pre-fall" is, my thoughts cannot be converted into articulate speech. So, it's probably time to defragment the data in your head.

About trends and tendencies

I want to start by answering a question that so many people ask: who comes up with trends? Where do they come from? Who dictates to us what we should wear this season? Before giving answers, I propose to figure out what is the difference between a trend and a trend, and there is one, despite the fact that most people combine these concepts into one.

• The trend is the “peak of fashion”, the general fashion trend, which is a novelty and find of this season. First, a trend appears, then it is “checked” according to the criteria of convenience and wearability, if necessary it is transformed and develops into a trend.
• The trend is the general direction of the season, which can be traced in the collections of different designers over several seasons.
• What was once a trend will not necessarily become a trend.
• If the trend continues for a long period of time (more than four seasons), it develops into a classic.

Popular

Previously, trends were born in the frameless collections of Haute Couture ("haute couture"), which for a long time were more art than clothing. Today, this function of haute couture is almost forgotten, and the Ready-to-Wear lines ("ready-to-wear") are responsible for it. Then the trend is adapted for the mass consumer, and the clothes go on sale in the mass market, where they will be presented in a large circulation and with a wide size range.

Fashion mechanisms

It may seem to many that designers are sitting in their huge workshops and “from the bulldozer” draw the fruits of their boundless imagination, unite them with one common theme, and their apprentices, in turn, sew the resulting collections one after another, simply timing them to the coming seasons. But in reality this is not entirely true. Even these creative people with an unlimited flow of ideas have a clear plan that they must adhere to on an ongoing basis. All these terrible and at first glance incomprehensible to the ear “bourgeois” names are just some kind of framework, a schedule that allows the world to see creations fashion industry right on time.

haute couture

The concept of Haute Couture ("haute couture") hides the creation of high-class clothes - usually translated as "high fashion". The center of haute couture is still Paris, where the Chamber (Syndicate) of High Fashion Houses (Chambre Syndicale de la Haute Couture) is located - here, by the way, only women's “High Fashion” is dealt with, for the creators of menswear and Ready-to-Wear there are two other syndicates).

To become a Haute Couture house, you must meet a number of requirements. First of all, all production and central stores of the House must be located in Paris and fall under the jurisdiction of the French Department of Industry. Secondly, it is necessary to engage in the manufacture of clothing for individual orders - while using at least 70% of manual labor.

The number of haute couture houses varies but always remains around 20. The Haute Couture Syndicate includes brands such as Chanel, Christian Dior, Jean Paul Gaultier, Elie Saab, Giorgio Armani, Giambattista Valli, Valentino, Versace.

Haute couture clothing is distinguished by the fact that it is almost completely sewn by hand and in a single copy. Each model takes approximately 100 to 400 hours of work to make. The products chosen for the show are just samples, and a new product is sewn for the client, ideally suited to his figure. Therefore, the price of a haute couture dress is high - from 26 thousand to 100 thousand dollars, a suit - from 16 thousand dollars, and an evening dress - from 60 thousand dollars (however, these prices are very conditional and can vary indefinitely) . Haute Couture collections are showcased twice a year during haute couture weeks in Paris, usually just before the start of the season.

Pret-a-Porter or Ready-to-Wear

According to the Pret-a-Porter collection (aka Ready-to-Wear), we are with you and track the main trends of the season. These clothes are produced in larger quantities for mass sale in fashion boutiques and multi-brand stores. The expensive Haute Couture line sometimes maintains the name and reputation of the fashion house, while the Pret-a-Porter line brings it the main profit. These clothes are sewn according to standard size lines, but often they are in no way inferior in quality and complexity to couture products - it all depends on the complexity of the product.

The collections are also divided by seasons:
« SS», « spring-summer" - spring Summer.
« FW», « fall-winter"and sometimes just" fall" - autumn winter.
Seasonal collections are shown at fashion weeks in Milan, Paris, London, New York, Berlin and other world fashion capitals.

Capsule collection

A capsule collection is a small collection of a brand, sometimes in collaboration with a celebrity or guest designer, sometimes just for a specific reason (or even without). For example, the space "capsule" of Victoria Irbaieva (which she herself spoke about in the most detailed way). Often such collections are timed to coincide with the anniversary or significant event of the fashion house. Or an example from the mass market: "capusal" Chupa Chups x Tezenis. But if this is still a collaboration between two brands or a brand and a designer, then the collection is called a collaboration (callobaration) - for example, Balmain, Versace or Kenzo for H&M.

Pre-collection

Pre-collections (Pre-fall - pre-autumn, Pre-spring - pre-spring) - this is an easy