The style of modern women is distinguished by elegance, attractiveness and versatility; in order to always look great and succeed everywhere, women must come up with more and more new tricks and finds.

Thanks to this, the 2019-2020 casual clothing style for women has gained immense popularity among many of the fair sex.

Practical, simple and laconic - all this means a fashionable and current casual clothing style for women and girls who prefer comfort and functionality in clothing, but at the same time want to look stylish and beautiful every day.

Today’s review is dedicated specifically to the casual clothing style for women and subtypes of the casual style, such as smart casual and sport casual.

We will tell you and show you what a casual style should be and how to easily create beautiful images in a casual style to be on trend and look great.

The casual clothing style has its own history and originates in the UK, where football fans began to combine sportswear in a certain way. popular brands and wear it in everyday life.

I liked the opportunity to choose the things I liked, the lack of strict rules for combining them, the convenience and practicality modern women who prefer casual style.

You will not find strict lines and silhouettes, outrageousness and deliberateness in casual clothing.

This also appeals to modern ladies who prefer freedom of choice, including the choice of clothing.

The advantage of the casual style and its variations is the ability to easily select looks for occasions in life and events - for a business meeting and dinner, meeting with friends and going to the movies, walking and everyday life.

We invite you to quickly familiarize yourself with the features and subtleties of casual, smart casual and sports casual clothing styles for women in 2019-2020, as well as the best looks in these styles for fastidious fashionistas.

Casual clothing style 2019-2020 for women: features of casual style

Casual style will allow you to emphasize your individual choice and excellent taste, leaving you the right to independently and freely select original and varied items for beautiful looks.

The democratic style is characterized by the absence of strict lines and silhouettes, representing something between the office style in the form of business suits, trousers, jackets and shirts, as well as sportswear with its practicality and convenience.

Forget about creases on trousers and strict ironed shirts, choosing a casual clothing style for yourself. On the contrary, you should look for slightly wrinkled and loose tops, T-shirts and blouses.

The main motive of the casual style is negligence, which largely outlines what the items in your wardrobe should be. The main emphasis is on knitwear, from which most items in this style are presented.

It is also worth noting the fact that the basic collections of famous brands are presented in casual style. Therefore, by choosing this style of clothing as the basis of your image, you will definitely not go wrong and will be able to be in the trend of the 2019-2020 season.

Casual style for women: the subtleties of creating fashionable casual looks for 2019-2020

Giving preference to casual style, choose simple, laconic and sophisticated items. We will probably have to give up excessive decor and an abundance of sparkles, sequins and rhinestones, which are inappropriate in casual clothing for women.

Clothes in casual style should be simple and at the same time original, the lines and silhouettes are smooth, without frills in decor and the absence of too flashy prints. But the presence of an accent is welcome to add originality and some mystery to the casual style image.

Choose shirts and blouses, trousers and jeans, tops, T-shirts, sweatshirts, complementing them with accessories in a casual style, as shown in our photo examples.

As outerwear choose coats, bombers, cardigans, cardigans and jackets that fit perfectly into fashionable images for girls and women in casual clothing style.

As for shoes, there is complete freedom of choice from stiletto heels and sandals to sneakers and sneakers, which look equally good to complete the appearance of a casual style.

The color palette of casual clothing shades is pastel shades and shades of nude, muted blue, green, as well as white and black. A color accent in a brighter and richer shade is also important.

Don’t forget also about accessories in the form of glasses, maybe even with colored glasses to match your clothes, a stylish clutch or an affordable handbag.

It is worth noting that the casual clothing style is very popular among fashionistas, businesswomen, and most famous and successful women choose the casual style for everyday looks.

Smart casual style 2019-2020: distinctive features

Predominantly smart casual clothing is the choice business women and business ladies who must comply with certain dress code rules.

But at the same time, the desire for comfort and convenience in clothing should certainly be present, which will delight you with the smart casual style.

Stylish fitted jackets and vests, trousers and jeans, tops and blouses - all this must certainly be present in smart casual style looks. For accessories, choose stylish ballet flats, oxfords and pumps, as well as simple bags and clutches.

It is worth remembering that smart casual is a style in which there is a special gloss and a certain chic in clothing, combined with simplicity and restraint.

Sport casual style 2019-2020: how to create an image

The sports casual style speaks for itself - these are practical and comfortable things borrowed from sportswear. These can be T-shirts, tops, sneakers, sneakers, sweatshirts and sweatshirts with hoods.

The basis of the sport casual style is leggings and jeans, complemented by low-top shoes. For outerwear, choose denim and leather jackets. Sunglasses, a baseball cap and a small stylish backpack will also be a stylish addition to a sport casual look.

The best examples of looks in the casual style and its varieties - street casual, sport casual and smart casual - can be found in the photo in the selection below.

Casual style for women: types of casual style, the most fashionable images, trends and trends - photos

We invite you to look through beautiful and fashionable casual style looks for women and girls for the 2019-2020 season: the best casual style looks, fashionable smart casual and sport casual looks, which you can find in the photo below...

It is not surprising that in modern world With its crazy pace of life, it is the casual style of clothing that has become the most popular and in demand. After all, the main principles of this style are beauty, convenience and comfort.

Today our site will tell you what the casual clothing style is and show how you can dress in this style to feel comfortable and look your best

Let's start with the fact that the English word casual translated into Russian means everyday, informal, careless. The latter does not mean that it looks like, for example, the crazy "" style. Not at all. Rather, it simply states that there are no strict rules and restrictions. The main thing is comfort and convenience.

The casual clothing style allows for both exceptional simplicity and the presence of bright details and accents. Things can be either inexpensive or luxury branded. The only thing is, giving preference to the Casual style, forget about glamorous sparkles, sequins, rhinestones and frills. Perhaps they would be out of place here.

The main element of casual clothing is good old jeans. The most practical and versatile. It is better to choose simple blouses, shirts, T-shirts, polos and tops with jeans. If desired, jeans can be replaced with comfortable trousers.

Naturally, Casual style is not limited to jeans. You can safely wear dresses and skirts made of knitwear, denim, wool, etc.

Outerwear is suitable knitted cardigans, casual jackets, denim jackets, short raincoats, coats, vests and down jackets.

Color spectrum

There are also no restrictions in the color palette. Bright rich colors and delicate pastel shades are equally appropriate. Choose what suits you best. The only thing is not to overdo it with the number of colors. 3-4 will be enough for one set.

Fabrics and textures

Since the casual clothing style is focused on convenience and comfort, then naturally give preference natural fabrics. Wool, knitwear, denim, leather, cotton, linen, chiffon, silk, etc.

Shoes and accessories

And here again we are guided by the rule of convenience. Shoes should be as comfortable as possible. Sneakers, sneakers, moccasins, ballet flats, flat boots, and even UGG boots.

By the way, these shoes are in trend now!

For those who prefer heels, you can opt for a comfortable wedge heel or give preference to thicker and more stable heel options with a comfortable last. But if stiletto heels make you feel like you’re wearing slippers, then feel free to wear them!

Even if we are talking about a comfortable and simple everyday style, we should not forget about accessories. Jewelry with rhinestones will be superfluous, but shawls, scarves, hats, belts, etc. volumetric decoration made from natural materials, beads, bracelets are at your disposal.

Subtleties of casual clothing style

As we have said many times above, the main distinguishing feature of the Casual style is convenience and comfort. And she remains steadfast. As for the rest, such variations are allowed.

Sports Casual
The name speaks for itself. In this case, the presence of elements from, such as sneakers, hooded sweatshirts, baseball caps, etc. is allowed.

Urban Casual
Stylish and more elegant, but still comfortable and practical. Sometimes it's different large quantity a variety of accessories that add a touch of individuality.

Free Casual
This direction is distinguished by more careless and free elements. It is more suitable for going on a picnic or going to the cinema with friends.

Official Casual
This style will suit for informal business meetings, office work without a strict dress code, or for any other occasion when you need to look representative and elegant, but not stiff, but more free.

Casual clothing style. Photo

And finally, we have selected for you some fashionable looks in casual clothing style for women. To enlarge a photo, simply click on the thumbnail.

What exactly is “casual” style?? we often hear these words and often see them in magazines

Let's figure it out

convenience, practicality - that’s what casual is!

But as usual, where the style itself came from is always debatable! There are several versions:

• Britannia. In the post-war 1950s, the Teddy-boys (Tedds) youth culture began to actively form in England. Such young people did not have the opportunity to get into the highest aristocratic circles, they were not accepted in secular society, they did not have a good pedigree and higher education. But considerable amounts were spinning in their hands. cash. They had the opportunity to wear expensive clothes, but with all their appearance they sought to demonstrate their disdain for high society. This position was emphasized in clothing: expensive, but extremely careless, branded, but as comfortable and simplified as possible. This is how the birth took place on the English streets new fashion. The casual style of clothing later came under the influence of other movements and subcultures - skinheads, punks and even sports fans.
• Scandinavia. There is also an assumption about the origin of the style. After all, Scandinavian clothing is characterized by layers, simplicity, and the overlay of various substyles.

Casual is varied and has many faces! But you can’t mix it with home clothes! After all, casual clothing is not appropriate in the workplace, and at the same time, no one sits in a smart casual look on the sofa in front of the TV.

from English “Casual” is translated as “everyday”, “casual” and “free informal”. “casual style clothing” is, first of all, relaxed and comfortable wardrobe items that can be worn in free time: these can be T-shirts, sweatshirts, jeans, pullovers, kangaroo jackets, etc.

During working hours, adjustments are made to Fridays in a casual style, when employees are allowed to come in a more relaxed look, in jeans and checkered shirts, for example.

Karl Lagerfeld described the image in this style as the appearance of everyday life in all its diverse incarnations. The word casual means “a casual way of dressing.” Therefore, women who follow it can safely discard fashion stereotypes and concepts and experiment freely.

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What are the types of casual style?

All-Out-Casual

- This is a street style, and its use in business circles is not approved, but it will be an excellent option for relaxing with friends.

The rather eccentric look of this trend is precisely due to its extreme negligence and stands out from the style. The wardrobe's appeal in certain fashion circles lends itself to streetwear options. However, it is not welcome in the business world. But a stylish, memorable holiday with friends or a walk in the lap of nature would be quite appropriate.

This is an aristocratic version of the casual style, which unimaginably combines the strict silhouette of the outfit with cheeky simplicity.

As for the Smart casual style, it is distinguished by its emphasized aristocracy, which includes moments of deliberate simplicity and aristocratic severity of the silhouette of the outfit. Similar images are found among students - proper girls, because there are elements of representativeness in it. Such outfits are comfortable during various walks, including romantic ones. I used this style in my fashion show famous brand Redgreen.

Smart casual for women means trousers, jeans or a skirt, blouse or turtleneck, fashion belt, a jacket, vest or sweater that matches the outfit, ballet shoes made of leather, suede or fabric, or low-heeled shoes. Earrings or a bracelet, as well as a fashionable but not too flashy bag will help complement the outfit. Smart casual is a combination of elegance and everyday life, harmony color range, fabrics, shoes and accessories, making any weekday comfortable.

For men, this style suggests classic pants or jeans, shirts with long sleeve, a tie (although you can easily replace it with a scarf), leather moccasins or fashionable slip-ons, patterned or plain classic socks, and a sports jacket. A balanced combination of formal and informal clothing elements creates an aristocratic smart casual look.

Casual-Glamour

- a style similar to the previous one, the distinctive additions of which are romantic folds and flounces on skirts and dresses, expensive accessories, small glamorous handbags, and refined silhouette lines.-

What seemed too free for a dressy casual style will allow you to wear casual glamour. This style will help you create a sensual, mysterious and exciting image that combines femininity and independence. Do you want to look a real woman, but at the same time not seem like a dressed-up doll? Are you a little ironic about fashion, but can’t resist high-heeled shoes and flowing thin fabrics? Choose casual glamour.

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Dressyccasual

Dressy casual translates as “casual elegance.” This is the most suitable clothing for evening outings. Of course, if you are famous and are going to the Oscar ceremony, then you better refuse dressy casual and choose a luxurious dress from a famous designer. But if you're going to visit the local art gallery, have lunch with friends at a country restaurant, or celebrate your favorite aunt's birthday in a cafe, "dressy casualness" is yours. the best choice. This style is similar to smart casual, but excludes jeans. Shoes should be chosen more elegantly, a dress should be made from fabric of a richer texture.

For women, dressy casual implies pantsuit, dress or separate “top” and “bottom” made of elegant fabric. Dressy casual requires perfectly matched toiletries and well-chosen accessories. No one will be able to say that you are “dressed up,” but you certainly won’t go unnoticed.

The men's version of dressy casual is trousers, a turtleneck or long-sleeved shirt, a tie, and a jacket or straight-cut jacket.

Sport-Casual

In this substyle active place sports elements occupy. Such clothes are comfortable, emphasize the elegance of the figure and at the same time do not belong to purely sports outfits.

Clothing of this style, contrary to the name, does not imply direct sports activities. Rather, it is relevant for a lazy and relaxed pastime on a weekend. You can watch the sunrise, go for a morning jog along the city embankment, or do meditation in the park. Or you can be sweetly lazy all day, just enjoying the rest and silence. And a frivolous home outfit is best suited for this: cotton wide pants, shorts or jeans, loose T-shirt, hoodie, bomber jacket, tennis shoes.

Activeccasual

If you love sports and cannot imagine your life without morning jogging, tennis and the gym, then you need clothes in the active casual style. This is an excellent solution for those who prefer active recreation, but at the same time do not forget to admire themselves in the locker room mirror or the reflection of a shop window. Suitable clothing for urban sports does not restrict movement, allowing the body to improve and the soul to rejoice.

Street-Casual

– everyday Street style, emphasizing the beauty and naturalness of a woman and giving complete freedom of imagination and movement.

If you like to stroll along the crowded streets of the city in the evening or prefer to relax, combining active shopping with lunch in a cafe, street casual style is a great opportunity to show everyone your excellent taste. The street crowd, dressed mostly in anonymous black and gray, provides the perfect backdrop for an unusual, unconventionally dressed man. Fans of this style know how to make their image noticeable with a couple of original accessories and unusual combinations of familiar things.

Brave fashionistas love to experiment with leg warmers and knee socks - stripes, checks, geometric patterns. Another advantage of street casual is the opportunity to play with hats. A flirty knitted hat or an extravagant green hat, an intricately knitted shawl or scarf, hooligan caps - the choice is endless, and there is something for everyone stylish solution to your taste.

Two concepts are very close: business casual and smart casual. But in business casual fashion we are talking about a higher style. For men, for example, if it is considered that smart casual allows jeans High Quality and a polo shirt, then business casual involves choosing a dressier classic suit, but without a tie, for example.

Business casual combines smart casual and dressy casual, but at the same time differs from them in the specific office clothing code. This style gives comfort and freedom to those who are burdened and tired by a strict dress code and who want to make their office wardrobe more relaxed.

This style has another popular name - “Friday office fashion.” Distinctive feature is elegance, but in a more simplified form than regular clothes business style.

This is a unique embodiment of Friday office fashion, characterized by gentle elegance. Quite often this image is used during tense negotiations and meetings. This wardrobe is characterized by a lesser degree of formality than in a simple business, office style. Its outfits are more simplified, which is why the style is widely popular among famous business women. Redgreen brand shows are filled with such outfits.

casual

Rugged casual is warm and durable clothing, including military style, suitable for physical work and outdoor activities. Helping your friends move an antique sideboard from an antique store? Have you decided to help your friend tidy up her garden and flower garden? Are you going to have a snack by the fire and roast sausages, but it’s windy and chilly outside? Then it's time to find woolen socks, heavy hiking boots, a flannel shirt and jeans, a Hemingway sweater and a parka with a hood. Voila! Rugged casual is a range of sports, fishing and hiking stores: windproof, waterproof and heat-retaining equipment for hunters, fishermen and those who like to wander through the valleys and mountains with a backpack

Street style is characterized by a similar layering of outfits. If previously it was customary to avoid layers of clothing, today girls are tempted by an irresistible desire to dress up in a variety of outfits that differ in texture and purpose. The city streets are full of options for combining dresses with short sleeves and thin turtleneck socks. And as a result of combining short summer dresses with straight jeans, you get a great outfit. You should pair it with a blouson with cheerful polka dots or stripes. Women's clothing At first glance, this style seems to be characterized by a certain absurdity. However, if you take a closer look, you will notice the detailed thought and clear completeness of the entire image. Such an unexpected ensemble helps a woman show her originality and subtle sense of style.

What happens on Casual Friday?

The concept of “free Friday” arose already in the 50s in the United States, when many entrepreneurs and banks with strict dress code rules allowed people to appear in the office on Fridays in more casual clothes, thereby setting the mood for the upcoming weekend. “Informal Friday” really took off in the 80s and then became widespread in Europe. Today, “Casual Friday” has lost much of its meaning, as casual dress codes such as business casual or smart casual have gained acceptance on the rest of the week.

In fact, some creative entrepreneurs and companies where a more casual style of dress prevails, on the contrary, introduce “Formal Friday”, when employees deliberately dress more elegantly.

How to master the art of casual style?

Although it seems simple, it is deceiving! There must be a sense of style! Style obliges its wearer to have a sense of ideal taste, the ability to see in ordinary everyday things the very basis for creating a unique image. What needs to be done?

• This is not grunge, and sloppiness does not fit here! add accents, avoid sloppiness and laxity in your image. Learn to layer, combine incongruous things and see what happens, the main thing is not to overdo it!
• Think about where you will wear the look: lunch with friends??? or evening dinner??? Your appearance should be strikingly different in each incompatible case: for example, an outfit for work or for going to the cinema can hardly overlap in any way.
• Casual style is not characterized by excessive elements of glamor or chic: jeans with rhinestones, a huge amount of shiny jewelry, and similar elements do not fit into the restrained casual image. The same goes for shoes: high stilettos and heels, leave platforms in the past, convenience and comfort are at stake, which means moccasins, ballet flats, low-top sandals, sleepers, sneakers, uggs and other types that are easy to wear on the go.

Everything simple is actually often complex and incomprehensible. And this very accurately defines the casual style, which today beats all popularity ratings. It seems that everything is extremely clear: “casual” is translated from English as casual, everyday, frivolous. Wear what is extremely comfortable, what is the first thing that comes to hand, and conquer the street.

But why do some women look stunning in a light top and with fur collar, while others are funny and ridiculous? The fact of the matter is that this style presupposes an innate flair, grace, taste, nobility, which are dictated by genes, blood, centuries of generations. If you don’t have this charm, this flair, you are unlikely to be able to conquer this style.

You might be interested to immediately read:

Casual clothing style: through the pages of history

Even the history of casual style is unusual and still causes a lot of controversy. There are several versions about its origin.

1. British Isles

In the post-war 50s, the youth culture of Tedds (Teddy-boys) was actively formed in England. They could not get into the highest aristocratic circles, they were not accepted in secular society, they did not have a higher education and a good pedigree. But the funds in their hands were rather large. They could afford expensive clothes, but with their entire appearance they wanted to show high society their disdain. This was expressed in their clothes: expensive, but careless, branded, but extremely simplified and comfortable. So on the English streets he was born a new style. Later, casual was transformed and processed by other trends and subcultures - mods, skinheads, punks and even sports fans.

2. Scandinavia

A number of fashion experts believe that this style was characteristic of people from Scandinavia and was practically a national treasure of this country. Indeed, layering, simplicity, and the superposition of different substyles have always been characteristic of Scandinavian clothing.

Be that as it may, clothes in casual style have recently entered our lives, but have already firmly won the top positions in the ratings of modern capricious fashion. What's the secret? It is enough to know the characteristic features of this amazing style.

Features of casual style

Do you want to learn how to dress casually and look natural and original? In this case, you need to look through hundreds of photographs and study the smallest details of the wardrobe selected for this fashion trend. Stylists note the following features that are unique to him.

1. Experiment

Do not adhere to any rigid framework: there should be no purity of style and clearly defined trends. Mix home clothes with classics, demi-season clothes with summer clothes, heavy fabrics with light ones. Only a combination of the incongruous, the exact opposite, can become a true casual style. Such bold and sometimes even the most unexpected experiments result in a variety of options.

2. Negligence

A light (and I mean light!) touch of carelessness in your clothes will give you charm. Only within the framework of this style, and, perhaps, a T-shirt with holes, a sweater with loose loops and tights with an arrow can be allowed. Unbuttoned buttons, a shirt tucked to one side, a casually thrown scarf - this is the only way you can emphasize your originality within this style.

3. Items of clothing

This style is so multifaceted and broad that its wardrobe includes a lot of things that are familiar to us: ripped jeans, shirts, formal trousers, T-shirts, shapeless and glamorous dresses, layered skirts and, of course, sweatshirts - the basis of casual style.

4. Parts and accessories

Please note that as part of this unusual style unspoken laws apply, despite the absence of prohibitions. No ties! Rolled up sleeves, shapeless clutches and bags, massive platform shoes or discreet pumps, bright and large jewelry made from natural materials (massive rings, bracelets, large beads) - these are the details that make up the casual style.

Of course, it is difficult to catch all the little details that make up the basis of casual, but with a certain skill, great desire and natural taste, this is quite possible. The main thing is to remember that you feel comfortable and comfortable in such clothes. Without this condition, this style does not exist.

Varieties of casual style

With its help it is so easy to emphasize your own charm, your uniqueness and originality. Therefore, it is quite natural that casual style is presented on high catwalks and in everyday life in a variety of sub-styles and directions. After all, clubwear within the style will differ significantly from business or sports casual. So don't forget to take these points into account. There are the following varieties:

All-Out-Casual- a street style, the use of which is not approved in business circles, but which is ideal for relaxing with friends

An aristocratic variety of casual, which amazingly combines cheeky simplicity with a strict silhouette of the outfit.

Casual glamor– similar to the previous one, let’s add to it only romantic flounces and pleats on dresses and skirts, glamorous small handbags, expensive accessories and refined silhouette lines

A substyle that actively includes sports elements in clothing

A casual style that invites you to give free rein to your imagination, but keep in mind that you will have to go outside while wearing it

Business casual- often referred to as "Friday office fashion", which is elegant but more simplistic than regular business attire

In any of these sub-styles, it is very important to adhere to the quality and branding of clothing, otherwise it will lose all its charm, and not a trace will remain of stylishness and expressiveness. Therefore, dreaming of becoming a bright representative of the casual style, you should know exactly which manufacturing companies focus on this area in their collections.

Casual clothing brands

Don't think that this style of clothing is cheap because it was accidentally pulled out of your closet. On the contrary: every item in the wardrobe should be branded. No cheapness, rusticity, handicraft or bad taste. Only everything that is most expensive - only from the most the best manufacturers. Today, such global brands as specialize in this style:

Cerutti- one of the first companies to pay attention to street style: it was Nino Cerutti who released the first “Casual Chic” clothing collection;

Armani- this company picked up the ideas of Cerutti: Giorgio Armani was the first to suggest wearing jeans with a jacket, shirts without collars, a business suit with elements of a sports style;

Fila, Adidas, Fred Perry- one of the very first manufacturers whose clothes were used by those same bandits from Tedds;

Calvin Klein;

Hugo Boss;

Versace;

Lacoste;

Donna Karan;

Dolce & Gabbana.

If, despite all the difficulties, you want to understand the secrets of casual style and become its representative, take a look at the photos of world stars, many of whom have long chosen this fashionable trend in clothing. Well, their wardrobe is made up by a stylist with impeccable taste, and they can easily afford an expensive item from the branded collection of some world-famous couturier. And yet, looking at their photos, you can catch a couple of nuances for yourself in order to bring them to life to create your own casual look. To do this, you should find photo sessions of such stars as:

Gwen Stefani;

Helena Bonham Carter;

Courtney Love;

Victoria Beckham;

Eva Langoria;

Kristen Stewart;

Lindsey Lohan;

Cameron Diaz;

Paris Hilton;

Hilary Duff;

Megan Fox;

Jennifer Aniston.

Original, unique, very distinctive casual style - clearly not for the masses. Only the most refined natures who understand fine line between elegance and absurdity, can become its brightest representatives. So be extremely careful when wearing a business jacket with mini shorts or fur boots with evening dress to the floor: an insidious style can easily make you the subject of ridicule rather than admiration.

Fashion stereotypes lose all meaning when it comes to casual. The word itself means English language"unintentional", "accidental". But this is only a formal translation; in fact, the essence is much broader. What it is - casual style, was best explained by fashion maestro Karl Lagerfeld. He called it “the appearance of everyday life in all its diverse incarnations.”

The casual style of clothing is characterized by the absence of strict canons, ostentatious negligence, and convenience in street and business fashion. But both in general and in particular, this is a creative approach to creating bold, progressive images that are not just comfortable and practical, but also filled with elegant meaning.

History of the style

Such a fashion phenomenon as casual has its own cultural and social roots. Fashion historians distinguish two versions of origin - British and Scandinavian.

1. The British "pedigree" of this style is most closely connected with the Tedds, or Teddy-boys, subculture. In the 50s of the twentieth century, a youth layer was formed without aristocratic roots and a decent education, but with good capital in their pockets and the ability to dress expensively. It was the Teddy boys who introduced a casual style of clothing that showed disdain for the higher aristocracy. They wore expensive branded items, combining them with deliberate carelessness and maximum comfort for themselves. Thus, the English street gave the world a new fashion trend, which leaked “to the people” through other youth movements: from skinheads to sports fans.
2. The Scandinavian version is based on national traditions everyday life and costume, which are characterized by multi-layering, while being simple and comfortable. Over time, fashion designers discovered a recipe for the “correct” layering: shake, but do not mix. And preferably expensive and “tasty” ingredients.

Distinctive features

The casual style look is bold and addressed to modern active people. Those who are able to combine a career with family and cope with different roles in society. For girls, this style of clothing was born from the desire to satisfy the needs of those fashionistas who like to dress up easily. For them, convenience comes first, but while maintaining a touch of chic and sophistication in the details. This is what characterizes the features of casual: practicality, comfort and elegance.

And it is the third factor that debunks the myth of the imaginary banality of style. Casual, although based on laconic and simple things, is by no means simple. There's no room in it home clothes and a sloppy approach. It requires a sense of taste and style, the ability to choose comfortable things so that they form a unique and memorable ensemble for all occasions.

Types of casual style

Casual - dynamic style of the big city. The use of the wording “urban style” emphasizes the diversity and diversity inherent in the rhythm of a metropolis. And for each aspect of his life, a certain type of casual was formed.

A substyle that subtly combines a strict silhouette with deliberate simplicity. That very simplicity that is worth a lot. This is a kind of business casual style, fully appreciated by “good girls” students. Presents not only elements of representativeness, but also freedom of expression.

The fashion statement of the women's wardrobe in this direction is elegance in everyday life, brightness of colors, harmony of materials, accessories and wardrobe elements.

Achieved with stylish trousers, classic jeans, skirts, blouses without “frills”, a laconic turtleneck, a vest, a sweater. And, of course, no outfit will take place without an accent scarf, a trendy belt, a fashionable bracelet, suitable accessories and stylish bag. Shoes in the smart casual genre include ballet flats, leather or fabric, slip-ons, Chelsea boots, and low-heeled shoes. The main thing is to find a balance of strict elements with informal details.

2) Business Casual

Business casual style is close to the previous fashion genre, but has a more subtle approach. What is allowed in smart mode is not suitable for business. For example, smart casual for men allows you to wear branded jeans with a polo shirt, while business casual style is more likely to be characterized by a classic suit, but without a tie.

The main feature: a person who chooses business casual looks quite formal, but at the same time feels relaxed. Suitable for those who are burdened by a strict dress code and want to brighten up their office wardrobe. It’s not for nothing that this substyle received the unofficial name “Friday office fashion.”

3) Active and sporty casual

Sports as a casual style does not mean working out in a fitness club or morning jogging. It rather characterizes a lifestyle and wardrobe with elements of a sporty nature. This means that clothes for the gym and running should remain there - near the exercise machine and treadmill. But a variety of kangaroo sweatshirts, polos, T-shirts and all other things that carry a message specifically to active image life is precisely what constitutes active and sporty casual.

Stylish sweatshirts, sneakers and jeans are the main capsule of the wardrobe of this substyle. Important signs are the minimum of accessories and the choice of materials. Fans of sporty casual love modern fabrics such as neoprene, fuser and cozy knitwear, providing freedom of movement and a feeling of lightness.

If you add a little flight of fancy to the freedom of movement, and replace a walk in the park with a promenade along the embankment, you get street casual. Compared to other casual fashion trends, it is the most eccentric and careless. Characterized by an extraordinary connection bright accessories and familiar things. The bravest ones wear leg warmers and knee socks in patterns dictated by fashionable geometry. They are not shy about being hooligan by wearing extravagant hats and caps.

In general, with the choice of street casual, there are endless opportunities to demonstrate your style and uniqueness. And although it is completely unacceptable for business circles, it is great for lunch in a cafe or a shopping trip with a friend.

What the casual chic style includes was first described by Nino Cerutti. He also released the first collection in this fashion genre. The motto here could be the phrase “combine the incongruous,” namely: expensive fabric with a simple cut, a simple outfit with luxurious decoration. And the word “chic” in the definition of style in no way calls for wearing jeans with stones and hanging around with sparkling jewelry. Restraint and elegance reign here too.

Casual chic ready-to-wear collections are not uncommon on the high catwalk. Armani, a worthy successor to Cerutti's ideas, has especially succeeded in this. And no matter how conservative designers, who consider casual to be a lower class of style, puff themselves up, it has already conquered both fashion trendsetters and the mass consumer.

What to wear with

Casual style images, for all their democracy, are built on certain principles:

1. multilayer;
2. basic simple things;
3. high quality things;
4. a harmonious combination of prints and shades, not necessarily trendy;
5. use of accessories.

Excluded: old-fashioned clothing, deliberate sexuality. Loose-fitting items are welcome, but this is not the same as oversize clothing. The base of any casual look is simple T-shirts, tank tops, chinos and jeans (skinny, flared, boyfriend), and a sweater that matches the ensemble.

The most feminine followers of the style will need dresses and skirts in their wardrobe. For example, curvy midi models in a duet with sneakers have already become classics of the genre. But the most typical dresses in casual style are the “sweater” model, the noodle dress, the shirt dress, as well as a minimalist sheath without unnecessary decorative elements. They are chicly complemented by long, laconic wool vests or cocoon coats.

Shoes and accessories

The choice of shoes is dictated first of all by the season, and only then by your own taste and mood. Basic shoes in casual style are sneakers, slip-ons, loafers, low shoes with flat soles, ballet shoes. Your favorite sneakers, if they are not overtly sporty, will fit into the look of almost any style. But it was not without reason that the call was made to “combine the incompatible.” Therefore, boots with spikes, studs, fur unusual decor, are again fashionable leopard print and a snake pattern can become the main accent in a casual look. And at the same time justify its newfangled name - statement shoes.

As for bags, their role is to be a discreet, unobtrusive companion. Primary requirements; laconic design, comfortable handle and spaciousness. This is the shopper model - the ideal bag in casual style. An alternative could be a city backpack that is relevant today. Well, for a casual glamor look, a laconic clutch was created - an excellent pair for elegant low-heeled pumps. The main thing is not to confuse casual glamor with new bow, like other subtypes of casual with grunge style, etc. Then layering will be appropriate, the image will be collected, and fashionable accents will be in their place.