Hello friends!

I have many friends who own small shops. And knowing that I am a former retail marketer, they often come up with the same question: “What is the name of the store?” This happens quite often and so I decided to write a small memo for such cases. Might be useful for your company name.

So here are some ways:
By the way, I have my own store and I wrote a lot about it in a special section “How to open a store”. That is, there is practical experience, and I’m not writing out of the blue :)

So let's go :)

1. Come up with the name of the store yourself. Who better than you to do it. Moreover, it will not cost you anything :-) But here, many show bad taste in all its glory. It sometimes looks like this: the future owner comes up with a ridiculous name, for example, for a clothing store “Knitted Passions” (a real case!) and ... brings up an incredible theory that should explain this name. But, personally, after comprehending this theory, no healthy associations were born for me. Even more so for an unprepared person.

2. Involve your family and all relatives in this business, promising them a share: -). My wife, for example, is very clever at inventing different names(by the way, she came up with a name for this site). But know when to stop, because in a couple of days you will be perceived as a madman if you are too annoying with the second hundred options. They will agree to anyone, as long as they fall behind, finally. :-)

3. Give the task at the interview when hiring future employees. They will probably try. At the same time, check for creativity.

4. Hold a competition with a normal prize among employees. As a rule, you can always find something from the roll of names that they provide. But in no case do not criticize, but rather support the craziest options.

5. Contact firms that are professionally engaged in branding or naming. But immediately prepare to pay, and the steeper the agency, the greater the amount, with a completely unpredictable result. More than once or twice I saw names enchanting in their stupidity, invented by charlatans for big money.
6. Look around and see what your competitors are doing. They also name their stores somehow. But here, too, it is necessary to “filter”, as they say.

There are so many shops with female names that you are amazed. No need to call the store like “Natasha”, “Svetlana”, etc. It's not even funny anymore.

7. No need for pretentious pseudo-foreign signs. Already sick of them, but little sense. For example, “Zarrra” is a real name with a thick nod to the largest casual clothing chain. The days of "Adibas" are long gone :-)

8. Particularly annoying are the names where Russian letters are mixed with foreign ones. For example, “Hanza Party” Why? Have you seen a foreign brand where “suddenly” a Russian letter is used? Me not.

9. Try to come up with a name using the name generator. There are services on the Internet such as:

— namegenerator.ru

All of them work on the same principle: enter the initial settings from the number of letters, etc., and the program tirelessly generates different options. Most of them, of course, are good for nothing, but if there is a creative crisis, then you can look for inspiration there.

10. If you really want a foreign name - take any state in Africa and see how they call their cities. There are definitely a lot of memorable names there: –) I'm not kidding, by the way.

11. If you rent a store, then ask how this store was previously called by the people. Often they are given a short and memorable name by the surrounding residents. For example: “On the green”, “On the corner”, “Glass”, “Station station”. Yes, maybe these names do not sound so great, but they are well known among the residents. And this is much more important for future advertising, since you get an almost ready-made brand. It's a sin not to use it.

I have always liked this method, but it is suitable for small shops. For large networks, this is meaningless.

Last remark. When you find desired name for a store or company, you immediately understand that THIS IS THE SAME name :-) And .. at this moment, do not be too lazy to check if it is used by others. There is a very high probability that it is being used. If used, start from point 1 of this article :-)

Creating a business from scratch, an entrepreneur must think through each stage, foresee possible failures and risks. Among these important points Special attention should be given to choosing the name of your store, even if it will operate in an online format. It significantly affects the process of attracting customers, the formation of a positive reputation of the enterprise.

How to name a women's clothing store - options

Choosing a name for a women's or menswear- an important task, which is often given too little attention, considering this aspect far from paramount. It is best if the name is developed by professionals in the field of naming and branding. But if the financial condition of a novice entrepreneur does not allow you to pay for their services, you can try to create a name for your clothing store on your own. It is always worth remembering the mandatory requirements for names (they are also relevant for entrepreneurs who decide).

1. positive perception.
2. Easy memorization.
3. Beautiful style and originality.
4. positive associations.

Names that are completely composed of letters that go beyond the line, for example, a, o, p, s, t, k, are visually poorly perceived. p, b, e. It is believed that the presence, the predominance of the vowel “and” in the words creates the impression of second-rate, insignificance. If the name will consist of more than 5 characters, its assimilation is difficult. To ensure the growth of sales and to establish the accurate work of the staff, special attention should be paid. Most often, they choose a linear-functional one (only one dominant person can manage), and it includes a director, an accountant, a senior salesperson, a driver, a cleaner, and sales consultants. But this is an approximate scheme, each owner creates an organizational structure for the concept of his enterprise.

Choosing a store name women's clothing, you can use the following approaches:

• combine syllables from the names of the founders (MarCo);
• add the prefix off to the surname or noun (Kreatiff, Brukoff);
• create an abbreviation or shorten a word (Tata from Tatyana, TIK - You and Beauty, BTB - Be the Best or Be the best);
• come up with a descriptive name that evokes a positive perception (Fashionista, Your style, Mr. Chic, Elegant, Luna);
• geographic reference (Malibu beachwear store);
• use a play on words (“MaRUSiya” - an emphasis on the root “rus” by analogy with the word Russia and the Russian name Marusya);
• create a neologism (it is important to consider that new words, although they will be 100% original, are remembered worse - Rassana, Majestic).

To choose beautiful option names for a women's clothing store and increase the chances of success, an entrepreneur should not use some approaches:

1. Take as a basis the names of loved ones, relatives (Elena store, Karina showroom).
2. Come up with a complex name that is difficult to pronounce, remember, if not everyone can understand its meaning (Minerva is the goddess of wisdom in Roman mythology, Miscellaneous - translated from in English means "mixed".
3. Change the sound of brands, imitating the process of creating a neologism (for example, Abibas).
4. The name should not cause unpleasant emotions, ambiguous interpretations (the debut may be associated with incompetence, lack of successful work experience, the name of the Teremok women's or men's clothing store does not inspire confidence, a fairy tale is immediately remembered, children's entertainment, you should not choose such names as Corrupt Soul , Tsatsa).
5. The name of the store should correspond to its profile, status (the Royal sign will not be in harmony with the industrial area, the shabby facade of the building or the basement), as well as the place, time and concept of the enterprise (choosing the name Passage, you should know that this is the name of the covered gallery with a number of stores connecting 2 streets, and if this condition is not met, then you should not choose such a name).
6. Use foreign words that have long become commonplace, banal (Chercher la femme, Violette).

In addition to a good name, it is advisable for the owner to think over a creative one. It should be concise, interesting, push the customer to buy.

What is the name of the men's clothing store?

Choosing a name for men's shop clothes, it is important to take into account the interests of the target audience, to focus on what will cause positive emotions and trust. To find out how well the option is chosen, you can conduct a small test among potential customers. You need to name the store in such a way that the name is in harmony with the assortment, concept, style of the enterprise, consistent with the pricing policy of the institution (naming a small outlet World of Style is not a very good idea) and does not cause bad associations (examples of unsuccessful options are Dude, Egoist, Alfons, Lyubimchik , Macho, Provocateur). It is also better to avoid banal names: Cavalier, Don Juan, Fashion for men, Men's clothing store, Look. A men's clothing store can be called, for example, Stilyaga, Estet, Casanova, Your Style, Forward, El Bravo, Oscar. clothes will give you the opportunity to start your own business with the support of an experienced franchisor and not think about choosing a name (for example, you can cooperate with 7 Camicie, TOM TAILOR, VD one, etc.).

List of clothing store names

If you ask a person how many clothing brands he knows, probably about a dozen will be named, but only 2-3 will come to mind first. The same applies to specialized enterprises that customers visit in their city. It is important to choose a light and at the same time memorable name. Of course, for the successful promotion of a clothing store, brand awareness, it is necessary to develop and implement an effective advertising campaign, because a good name in itself is not a guarantee of success.

We propose to consider several original options for the names of women's and men's clothing stores (they can also be used for online trading platforms):

The name of a women's online clothing store must be concise, capacious, positive, not cause ambiguous associations: House beautiful, Сarino, Best Brand, Lady Mart, Brand Factory, 4 seasons, Fashionista, Charm, Fashionable thing. But besides this, it is important that the name corresponds to the price level, the assortment of the virtual trading platform, and age and social factors are taken into account. It is important to register variant spellings of a domain name. Many decide

There are enough ideas for names for an online store on the Web. Most of them sin by repeated repetitions on a variety of web resources. And so you want, opening your own business, something unbanal and, most importantly, effective. What, for example, should be a suitable name for an online clothing store? After all, the phrase "What do you call the boat ...", despite being beaten, has not lost its relevance.

The sonorous and original name of the online store should be chosen once and for all. It is not recommended to change it along the way. Let's define the main factors that require attention when choosing.

The peculiarity of online stores is that each of them has a domain. That is, the address of the site that is the "working platform". The domain is indicated in the address bar as a certain set of letters, and the name of your offspring should be selected with an eye to this factor.

How to choose?

Let's look at the main criteria, which should not be neglected when choosing. And they are:

• The name of your resource must fully fall into the target audience.
• Exactly match the products you are going to sell.
• There should be no problems with memorization due to complexity.
• The factors of associativity and eloquence in the same way have not been canceled.
• Of course, the name must be unique.
• Do not forget about such a thing as a stop list.

What does all of this mean?

Now let's decipher all of the above in a little more detail. What does it mean to reach the target audience? This is to bring your idea into line with a number of factors, including age and gender, price and social (that is, belonging to a certain group or stratum).

As for the price category, there are basically three of them. Low - goods of a cheap segment of the market, medium - somewhat more expensive, and high - with an emphasis on quality and prestige of the brand. Most stores, including virtual ones, are aimed at middle-class buyers.

Your task is to clearly define who exactly you will sell your product to. The name for an online store should convey a sense of its price category. So, economy-class goods will look organically under a comic playful sign, quite casual and simple. If your goal is to create an expensive and prestigious online store, you should choose a more pretentious and exclusive name.

Differences in gender imply orientation to the gender of the buyer. Titles women's online stores- graceful, coquettish, gentle. Goods for men should be sold under an officially strict sign. The name for the children's online store is comic, evoking associations with the heroes of fairy tales.

Big and small

Consider the division of clients by age. There are also several categories here:

• Teen audience (under 21).
• Buyers of young active age (21-30 years old).
• Middle-aged clients (approximately 30 to 45 years old).

It should be imagined that purchases in a virtual environment are typical mainly for the younger generation - up to 30 years old. If you sell goods to middle-aged people, your sign must be calm, dignified, harmonious. The name for an online store of youth goods may contain a colloquial phrase with elements of slang.

Other nuances

It is even more difficult to take into account the social factor - after all, it involves a division according to interests, lifestyle, preferred religion, and even subcultures.

In order for the name to correspond as closely as possible to the product, the principle of associativity is widely used. So, for many, perfumery mentally evokes an image of tenderness, underwear - sexuality. Having achieved the necessary associations in the brain of the buyer, you will make a giant leap towards your goal.

In no case should the name be too complicated. "Too clever", you run the risk: the buyer simply will not be able to remember it. Not to mention SEO issues.

Another key point is uniqueness. A big mistake is to simply copy the signs of competitors. Your case is absolutely isolated, remember this.

The peculiarity of the language is that all domain names are written in Latin. Meanwhile, it is difficult for many people to perceive foreign words. Unfortunately, this is another trap. By creating a name with a complex combination of letters, you risk ruining the idea in the bud.

What is a stop list? Try once and for all to abandon the words included in the list of long ago bored and do not cause anything but irritation. Most often, these are the best, vip, elit, shop, top prefixes that have imposed on everyone’s teeth or the product designations gift, perfume, books, CD.

We are looking for a name. How and where?

Here are some tips to make this difficult task easier for you:

• You can come up with the name of an online store by the name of the most sold main product.
• Long "dead" brands are in business - their signs get a second life.
• Try contacting the namers. Who are they? Specialists who, for a fee, will compose a name for you for anything - a company, brand, store, and so on.
• It is trite, but it works - to sort out the well-known beautiful combinations of foreign words. Sometimes it sounds pretty cool.
• Use real last name. So did many of the now promoted brands. As a rule, such names are the easiest to remember and have no problems with uniqueness. Difficulties can be only when trying to write in transliteration. Not every user will type correctly the right words in the search bar. That is why not every surname, even a beautiful and sonorous one, will be appropriate as a sign for an online store.

What else?

• Play with the main group of goods as a surname. An example - we call a flower shop "Tsvetkoff". Although rather banal, it looks very advantageous.
• If nothing comes to mind, resort to natural names. Take some exotic place on earth - an island, a river, a mountain - like Fiji or Malibu. Such a name always sounds impressive.

• Sometimes you have to creatively play with words, sometimes even making a "random" typo within reason.
• Often the name of the product (shoes, clothes, etc.) is translated into another foreign language (Spanish, Italian, French). The meaning is the same, but the sound is completely different, mysterious and enigmatic.
• Name words are supplemented with unexpected prefixes or suffixes (podarkos).

Name of online stores: list of examples

Here are the most win-win words that will fit anytime and anywhere:

• Name for an online clothing store (women's) - "Lady", "Glamour", "Lik", "Versailles", "Chic", "Beauty", "Coquette", "Ecstasy", "Eva", "World of Beauty" .
• The following options are suitable for men - "Gentleman", "Aesthete", "Big people" (for "royal" sizes).
• The name of the children's clothing online store is "Top-top", "Baby", "Krokha", "Bambi", "Pups", "Casper".
• In the name of a shoe store, you can use the words "Shoe", "Step", "Top-top", "Botik".
• When it comes to underwear - "Ecstasy", "Cleopatra", "Magnolia", "Eve", "Tenderness", "Temptation", "Intimacy", "Orchid".

• For a furniture store - "Interior", "Elite", "Comfort", "Continent", "Your Home", "Empire", "Comfort", "Harmony", "Corner", "Estet".
• For flower - "Lotus", "Gardenia", "Oasis", "Flower world (or paradise)", "Camellia", "Flora", "Edelweiss", "Fantasy", "Orchid", "Flamingo", "Florence" ".

Other examples of online store names

• If you are going to sell household chemicals - "Shine", "Snow White", "Alternative", "Sorceress", "Cinderella", "Freshness", "Lotus", "Clean", "Shine", "Moydodyr", "Fairy" , "Aroma".
• For an online gift shop, the words - "Divo", "Casket", "Positive", "Present" are suitable.
• Options for those who sell computers and office equipment - "Bit", "Omega", "Byte", "Ultra", "Hacker", "Virus", "Spectrum", "Portal", "Forum", "Enter" .
• Selling building materials - Megastroy, Decor, Boss, Eurostroy, Pyramid, Economy Builder, Master, StroyGid.

The task of coming up with a name is the successful combination of a suitable word with a convenient transliteration of it in a domain name. Another problem is that most of the existing domains are long and firmly occupied. Many seek to buy a suitable name at any cost. If you are one of them, then be aware that specialized agencies can provide such a service.

How to choose a domain name?

When choosing its owners, many serious mistakes are made. The main thing is that it matches the name of the store. Then the address of your resource will be easier to remember and drive into the search bar.

Is it possible to do without a name at all, limiting ourselves, say, to an ip-address? At the same time, saving on a domain name!

Numbers, as a rule, do not say anything to the client and are rarely remembered. Having spent money on buying a decent domain with a sonorous, memorable and easy name, we will do a lot for our online store.

It has long been no secret that shorter names are easier to remember. Cybersquatters (domain name hunters) are buying up sonorous and short names with their subsequent resale for very decent money. A long title is only good when a site with an extremely narrow topic includes the main keyword in it. In this case, good SEO-promotion of the store is guaranteed to you.

On the importance of pronunciation

Even a short name should be associated with something. It cannot be just a meaningless string of letters or numbers. In extreme cases, an abbreviation from the first letters of the store name is suitable (if it consists, for example, of three or more words).

The pronunciation of the domain in the Russian version should also be unambiguous. Many Latin letters are read differently by Russian-speaking users (especially by those who are not strong in languages). In such cases, there is a risk that the name you said on the phone, when typed in the address bar, will be godlessly distorted and will not be on your site at all.

Cyrillic in the use of a domain name is strongly discouraged. It has not yet taken root on the Internet so much that it can be reflected in various programs as a set of special characters that are devoid of any meaning.

not to break the language

Difficult-to-pronounce names that require letter-by-letter dictation over the phone to almost every second client should also be avoided. If possible, prefer domains that do not contain hyphens or numbers. The latter should be used only when they carry a generally accepted meaning. For example, 24 (the mode of operation of your company is around the clock). In other cases, the numbers in the domain, which do not contain any semantic load, are completely redundant.

The domain name, as well as the name for the online store itself, must correspond to the severity of the site. Unless you plan to trade balloons and crackers, avoid "jolly" slang words that will significantly reduce the prestige of your decent online store, especially when it comes to selling expensive equipment, jewelry or air conditioning equipment.

Try not to include geographical terms, mentions of the city and region in the composition. Who knows how your business will unfold in a year or two. Perhaps you will reach a completely new level. The name of your native locality in the address bar will significantly limit your search for new customers.

Down with negativity

Negative and regressive words, as well as prefixes "not" in the title, are best avoided, and superstition has nothing to do with it. Human consciousness tends to "not notice" these prefixes, and the meaning changes to the exact opposite. It is better to focus on a positive and cheerful attitude.

The lack of originality is also a rather serious problem. How not to get lost among the many competing stores? Whatever one may say, you will have to break your head. As a last resort, it is not a sin to go broke on the services of naming specialists.

Check all the selected options according to the above criteria and figure out which one is the most working. Will it be necessary to change it hastily after a certain period of time? Is it possible, ideally, to work under a given name indefinitely? Of course, the domain is subject to change. Technically, this is easy to do. But if you expect to turn your name into a brand, then such a replacement is completely useless to you. It is better to spend some time, money and effort on choosing the most successful and beautiful name for an online store now than changing the logo a year later, reprinting business cards and editing contextual advertising ads.

The secret of a successful business lies not only in the business acumen of an entrepreneur, a large assortment of goods or a huge investment. A well-formed store name is easy to remember and attracts customers like a magnet. An unsuccessful name can be a real disaster and negatively affect the company's reputation. So how do you come up with a store name?

Naming

The easiest, but costly way to come up with a good name is to turn to technologists in the field of “naming”. People who work in this field are professionally engaged in the selection of interesting (attractive, meaningful) names for companies, boutiques and stores.

The services of professionals will cost you a lot, but in some cases it is worth spending money on a spectacular name. A bright sign and a catchy, memorable company name are the key factors influencing sales and the number of customers.

A bright sign and a catchy, memorable company name are the key factors influencing sales and the number of customers.

Dictionary to help

A good option to choose melodic, beautiful name store - refer to a foreign dictionary. The name of the product or service offered may sound interesting in English, French or Italian. Such names are remembered, sound new, stylish.

If you have decided on the name, be sure to consult with a specialist who knows the grammar rules of the chosen language (especially if the language is oriental). It will be annoying if you order a beautiful sign with the original name, which means something completely different from what you wanted to say.

Favorite characters

Interesting names of heroes from fairy tales or cartoons set customers on a positive wave from the very beginning. Remember your childhood, your favorite characters - perhaps you will immediately find a suitable topic. For example: a children's toy store can be called "Mermaid" or "Cinderella", a point of sale of electrical goods - "Electronic", making keys to order - "Golden Key".

How to come up with a name for a store? It can happen spontaneously, as the famous Steve Jobs did. He announced to his colleagues: "If you do not come up with a name for the future company, I will name it ...". And he looked at the apple that he had in his hand: "I will call her an apple ..." And he took a bite. What came of it - we all know.

Let's remember geography

Animals, natural objects, cities, plants can become the original name of your business. For example, the Jaguar parts store, the New York clothing boutique, and Waterfall home goods.

When choosing an interesting name, you can take legends, traditions and interesting stories a certain region. The main thing is to understand the essence of the name, to study all options and associations. After all, it is clear that the name "Titanic" today is not associated with power and strength. The unfortunate ship that sank in 1912 immediately comes to mind.

What is your name?

You can name the store using your first name, your last name, old, melodic names. However, the signs "At Elena's" or "Visiting Fyodor" will not surprise customers, they only suggest roadside cafes. In order for the name to stand out among the mass of similar companies, it is important to approach the process with a creative mood.

In order for the name to stand out among the mass of similar companies, it is important to approach the process with a creative mood.

Let's try to consider variations of names and surnames in a foreign way. Smirnoff men's clothing store, Pani Monika store. Translate, look at beautiful names in foreign languages, combine several options - the original name will definitely come.

Remember the rules

You can easily choose a name for a store, taking into account the basic rules outlined by experts. In the search for consonant names, we adhere to the following basics:

1. Ease to remember. Visual memory is well developed in almost all people. A potential customer, looking at an attractive store sign, will immediately remember it and ask what is inside.
2. Conciseness. Do not make complex names that combine a group of words. The maximum number is 2-3 short words A. The sign "Here you can buy pork" will seem stupid and ridiculous.
3. Consider translation. In some countries, Russian words denote unexpected and often unpleasant things. Over time, your company may go international, and foreign partners may be shocked by the name of your company. For example, among the Arabs, “Kis-kis” means a call to sexual action, and the Russian name “Galina” in Italian means “chicken”.
4. Associations. It is important that the name of the store matches its theme. Seeing the name of the store for fishermen "Olimp", many will be interested in what is sold at this point. But the name "Carp" or "Catch" is immediately associated with fishing.
5. . Sadly, many people forget to check how many companies with a similar name already exist in the city. And if this is acceptable for a big city, then two Antoshka stores located on the same street in a small village are overkill. Use legal expertise or don't be lazy, type your "original" name into the search box and look at the results.

Eventually

If the name of the store is already ready, do not rush it - wait for the time. Perhaps in a week you will not like it or will cause negative associations, and it will be too late to correct the situation. It is important to stick to common sense and not be too sophisticated in originality - the name of the store can turn out to be such that it will not be possible to pronounce or remember it.

Go ahead and remember: what will you call the ship ... Perhaps the name "Fortune" is not very original, but it brings good luck!

Decided to open your own store? You need to consider not only the assortment, location and markup level, but also give the outlet a suitable name. Let's figure out how to name the store correctly and why it is so important.

Introduction

What name would you like for your store? Many novice entrepreneurs do not think about it, registering the first word that comes across with the relevant authorities. Then the understanding comes to them that they made a mistake, but it is already very difficult to correct it.

The art of naming companies and stores is called naming

The name of the store should be simple, memorable and beautiful. And it can also become additional free advertising and even a brand in the future. Therefore, never neglect the name for your new outlet - it is necessary to think over it before you go to register a new enterprise.

Note: the name of the store will be the first impression of the buyers about it. But if the store sells low-quality products, the impression will be spoiled and the store will go bankrupt.

That is why you should act as harmoniously as possible: the name creates the first impression, it is fixed by a beautiful sign and a wide range, and high-quality service makes the buyer come back to you again and again. Offer your customers a discount and they will never leave you for your competitors, even if they offer better conditions.

What should be the title

Since Soviet times, store names have not been creative. The tradition continued in Russian Federation. In almost every city you can see establishments named after the owners: “Natalie”, “Lana”, “Elena”. There are also “male” names: “At Seryoga”, “At Petrovich”, “At Givi”, etc. Also, shops with the names “Bread”, “Juice-Water”, “ Cell phones” or “Products”. These are, of course, simple and specific names, but remembering them is quite difficult. And in such stores there are usually few visitors - basically, they are visited only by locals.

Let's compare the name "Bakery" and "Little Red Riding Hood". Where would you go for fresh baked goods? Most people will choose the second option precisely because of the name. And if the pastries there are of really high quality, then the store will become a popular place in the city.

It should be understood that the original names of the stores may have nothing to do with its activities. As an example, the experience of the legendary Apple is interesting. The board of directors could not come up with a name for the future company for a long time. Jobs, taking an apple from a vase on the table, said that if they did not stop at any one name, then he would call it by the name of this fruit, after which he took a bite of it. As we all know, the company got the name Apple and the logo with an apple bitten off on one side.

Creativity should not border on vulgarity

Key rules for a good name

The science of how to make a beautiful and memorable name for a company or outlet is called “naming”.

Read also: How to name a children's clothing store: options

Several rules for composing names for a store There is even a special technology for composing sonorous names for brands - “naming”. Below we list a few key rules of this art:

1. The shorter the better. Your company name should be one or two short words. No need to call the outlet "Sale of delicious and fresh dairy products." But “Burenka” is quite suitable for this.
2. The name of the store must match the item being sold. If you sell beautiful forged products, then you can call your company “Hephaestus”. But this beautiful Greek name is completely inappropriate for a clothing or grocery store.
3. The name should be easy to remember and easy to pronounce. No need to come up with something complicated, like Ilkulgan or the word s big amount hissing (for example, Sersheif). People with speech defects simply will not pronounce it, and many simply will not remember such unusual names.
4. Spelling and title foreign language should not cause various associations. For example, the Sewing store will be quite critically perceived by English-speaking citizens, and the innocent "Kis-Kis" for eastern residents will become an analogue of a sex shop, not goods for cats.
5. The company name must be unique. Of course, it is tempting to call the point for the sale of food for fish and aquariums "Mermaid", but only in Moscow there are about 40 of them. This means that there will be confusion, and you can almost forget about promotion on the Internet. Especially if competing stores are located near you.
6. You can describe your target audience in the naming. Such names as “Inexpensive overalls”, “Everything for the newlyweds”, “Militarist”, “Working canteen” have proven themselves well.
7. Let the name settle. came up with interesting option? Wait a couple of weeks and look at it again. Perhaps it has become not so attractive? Discuss it with friends, colleagues and children, ask them to name the associations that came to their mind.

Here we have listed seven key tips on how to come up with a store name that will attract customers. Now let's look at how successful brands come up with.