Name for a fashion store and shoe salon.

This page about the store name is visited by at least 200 people every day! The selection of titles is very interesting, but it has been available to everyone for five years. Therefore, everything has long been “plundered” into quotes and has lost its originality. If you are brave enough, you can contact the developers (contacts at the bottom of the page, price list at the top button). We can help you - our archives are full good names. Everyone wants to be the first and only owner. If not, then read on.....

What should the name be? fashion boutique? Of course, stylish! Possibly Italian, because Italy is a fashion factory - with a population of seventy million people. Italy produces 400 million pairs of boots a year. Let's pick up a directory and write down the names of shoe salons and stores fashionable clothes. This is what we got.

Classification of names of fashion boutiques

All our fashion is foreign, so foreign words and motifs predominate in store names. Even domestic manufacturers prefer to give their brands foreign names. For example, men's footwear. Here's what we can offer to owners of newly opening boutiques and shops:

1. Surnames in shoe store names

2. Names indicating shoes

3 .Store names men's fashion

4 .Movement and travel in the name of the shoe store

5 .Foreign words in shoe store names

6 .Creative names for a shoe salon

7. Names for a youth fashion store

8. Names for fashion stores

9. Different names for different establishments

10. Names for a youth fashion store

Choosing a name for a clothing and shoe store is an important stage in starting a business. In this article we will look at how to choose a good name for a company and why it is important to approach this matter wisely.

Put yourself in the buyer’s shoes: where would you be more willing to buy a new pair of jeans - in “Fashionista”, “Dress Code”, “Lyubimchik”, “Alphonse”, “Tolstushka”, “Karina”, “Fashionable Magazin”, New Style ?

The first two names immediately tell us what the stores sell. They do not require special knowledge and are easy to remember.

The rest report absolutely nothing and are in no way related to the type of activity of the companies. Moreover, “Alphonse” and “Fat Girl” can cause negative associations among some clients, and “Lubimchik” does not at all resemble the name of a men’s fashion boutique, but rather a pet store.

“And before the Fashion Bazaar was called Che Sotka!”

Therefore, you should take the choice of a name for your company seriously.

How to choose a name for a clothing and shoe store

Introduce your target audience. Are all or part of your product premium? Then you shouldn’t confuse potential buyers with words that contain a hint of savings:

• Discount
• Discount
• Cheap
• For nothing
• Budget

If the situation is the opposite, then it is worth informing customers about the benefits they will receive by shopping in your store.

Consider whether it is possible to use a geographic reference in the name of the store. What do you call a women's clothing store that is produced in St. Petersburg? Try Nevsky Knitwear. What if the store is located in the city center? As an option - “Shoes on Nevsky”. This will work better than “Svetlana” or “Raisin”.

Try creating an acronym. Add the first letters of your name or the name of a loved one, combine several words into one, or simply come up with a beautiful combination - the abbreviation does not necessarily have to have a decoding.

Play association games. Imagine what is associated with your business: “Flash” - a clothing store large sizes, “Shoes according to the weather” - a shoe store for all four seasons.

Use real names. Name the shoe store “Chagall” or “Botticelli” in honor of famous artists, and the clothing store for men and women “Petrovsky Fashion House” in honor of a relative named Petrov. Turn on your imagination!

Remember harmony. “Royal style” will look out of place in an industrial area or semi-basement; “French fashion” will cause confusion if you sell Chinese consumer goods.

Research your competitors. Ten years ago, borrowed names evoked a feeling of elitism among both buyers and entrepreneurs: Luxury and Best Brand were sweeter to our ears than some “Sudarushka”. All this led to the dominance of Sapogoffs and Elite Shoes in all basements of the country. But now the trend has changed: businessmen are no longer ashamed of their “Russianness.” “Little Lady”, “Caravan”, “Globe”, “Planet of Clothes and Shoes”, “Daughters-Sons” and others appeared. English-language names began to sound pompous and cheap.

Remember to be unique. Knowing your competitors is also important in order not to give your business an already existing name.

Test it. We have chosen several options for the name - ask your friends to evaluate them and leave the best.

Mistakes when choosing the name of a clothing and shoe store

Remember once and for all: calling a store by its proper name or a foreign word is vulgar. From “Elena” and Best Dress you don’t expect high-quality women’s clothing and shoes, but Chinese consumer goods and a fitting room without a door.

Follow simple rules:

• Keep it simple. A name that cannot be pronounced without hesitation is bad.
• Don't imitate. Don't chase someone else's fame - the market doesn't need another Abibas
• Don't be ambiguous. If the store “Cheap and Cheap” has expensive goods, then the name does not apply to the cash register
• Avoid platitudes. The prefixes shop, top, vip, elite, best and the like set the teeth on edge, they reek of musty provincialism

If you are planning to make a website for your store, it is not advisable to use the letters Ш, И, И, Ж, Я, Yu in its name. Otherwise, the domain name will look unattractive.

Examples of successful names for clothing and shoe stores

Perhaps this list of names will inspire you and help you come up with a unique name for your business:

• Yoke
• Fashion bazaar
• Baby
• Top-top
• Gentleman
• shoe
• 5 pockets
• Golden heel
• Ideal wardrobe
• Thing!
• A person
• Provocateur
• MarCo
• TIK (You and Beauty)
• Dress code
• Shirt
• Folk clothing
• Modigliani
• Sundress
• Brand new
• StiMod (Stylish and Fashionable)
• Get dressed!
• Outfit
• Your own shirt
• Inside out
• Housekeeper

Coming up with an original name for a clothing and shoe store is difficult, but important. Part of the success of your business depends on it - the client meets the store by the sign. But neither Economy Shoes nor the French Fashion Boutique will be able to retain the buyer if the quality of the product and service turns out to be unsatisfactory. Therefore, you should not concentrate only on choosing a name for the “ship” - ultimately, popular rumor will spread the word about an excellent store, even if it is called “Cockroach Vasily”.

There are plenty of ideas for names for an online store floating around on the Internet. Most of them suffer from repeated repetitions on many web resources. And when you open your own business, you want something unique and, most importantly, effective. What, for example, should be a suitable name for an online clothing store? After all, the phrase “What do you call the boat...”, despite being hackneyed, has not lost its relevance.

A sonorous and original name for an online store should be chosen once and for all. It is highly not recommended to change it along the way. Let's determine the main factors that require attention when choosing.

The peculiarity of online stores is that each of them has a domain. That is, the address of the site that is the “working platform”. A domain is indicated in the address bar as a specific set of letters, and the name of your brainchild should be selected with this factor in mind.

How to choose?

Let's look at the main criteria that should not be neglected when choosing. And they are like this:

• The name of your resource must completely fit the target audience.
• Exactly match the products you are going to sell.
• There should be no problem remembering due to the complexity.
• The factors of associativity and eloquence have not been canceled in the same way.
• Of course, the name must be unique.
• Don't forget about the concept of a stop list.

What does all of this mean?

Now let’s decipher all of the above in a little more detail. What does it mean to reach the target audience? This is to bring your idea into line with a number of factors, including age and gender, price and social (that is, belonging to a certain group or stratum).

As for the price category, there are basically three of them. Low - products from the cheap market segment, medium - somewhat more expensive, and high - with an emphasis on quality and prestige of the brand. Most stores, including virtual ones, are aimed at middle-class buyers.

Your task is to clearly decide to whom exactly you will sell your product. The name for an online store should convey the feeling of its price category. Thus, economy class goods will look organic under a comic playful sign that is quite casual and simple. If your goal is to create an expensive and prestigious online store, you should choose a more pretentious and exclusive name.

Differences based on gender imply a focus on the gender of the buyer. The names of women's online stores are elegant, flirty, gentle. Products for men should be sold under an official, strict sign. The name for the children's online store is comic, evoking associations with fairy tale characters.

Big and small

Let's consider the division of clients by age. There are also several categories here:

• Teen audience (under 21 years old).
• Buyers of young active age (21-30 years old).
• Middle-aged clients (approximately 30 to 45 years old).

You should imagine that shopping in a virtual environment is typical mainly for the younger generation - under 30 years old. If you are selling products to middle-aged people, your sign should be calm, dignified, and harmonious. The name for an online store of youth products may contain a colloquial phrase with elements of slang.

Other nuances

Taking into account the social factor is even more difficult - after all, it involves division by interests, lifestyle, preferred religion and even subcultures.

To ensure that the name matches the product as fully as possible, the principle of associativity is widely used. Thus, perfumes in many people’s minds evoke an image of tenderness, and underwear - sexuality. Having achieved the necessary associations in the buyer’s brain, you will make a giant leap towards your goal.

Under no circumstances should the name be too complex. By being too clever, you run the risk that the buyer simply won’t be able to remember it. Not to mention the problems with SEO optimization.

Another key point is uniqueness. It’s a big mistake to simply copy competitors’ signs. Your case is absolutely isolated, remember this.

The peculiarity of the language is that all domain names are written in Latin. Meanwhile, many people find it difficult to perceive foreign words. Unfortunately, this is another trap. By creating a name with a complex letter combination, you risk ruining the idea in the bud.

What is a stop list? Try once and for all to abandon the words that are on the list that have become boring a long time ago and cause nothing but irritation. Most often these are the prefixes best, vip, elit, shop, top, or the product designations gift, perfume, books, CD, which have been imposed on everyone.

We are looking for a name. How and where?

Here are some tips that will make this difficult task easier for you:

• You can come up with the name of an online store based on the name of the best-selling main product.
• Long-dead brands are coming into use - their signs are getting a second life.
• Try contacting the namers. Who are they? Specialists who, for a fee, will write you a name for anything - a company, a brand, a store, and so on.
• It’s trite, but it works - go through famous beautiful combinations of foreign words. Sometimes it sounds quite stylish.
• Use your real last name. This is what many currently promoted brands did. As a rule, such names are the easiest to remember and do not have problems with uniqueness. Difficulties can only arise when trying to write in transliteration. Not every user will type correctly the right words in the search bar. That is why not every surname, even a beautiful and sonorous one, will be appropriate as a sign for an online store.

What else?

• Use the main group of products as a surname. Example - we call a flower shop "Tsvetkoff". Although quite banal, it looks very advantageous.
• If nothing comes to mind, resort to natural names. Take some exotic place on earth - an island, a river, a mountain - like Fiji or Malibu. This name always sounds impressive.

• Sometimes you have to play with words creatively, sometimes even making an “accidental” typo within reason.
• Often the name of a product (shoes, clothing, etc.) is translated into another foreign language(Spanish, Italian, French). The meaning is the same, but the sound is completely different, mysterious and enigmatic.
• Name words are supplemented with unexpected prefixes or suffixes (podarkos).

Name of online stores: list of approximate options

Here are the most win-win words that are suitable always and everywhere:

• Name for an online clothing store (women's) - "Lady", "Glamour", "Lik", "Versailles", "Chic", "Pretty", "Coquette", "Ecstasy", "Eva", "World of Beauty" .
• For men, the following options are suitable - “Gentleman”, “Esthete”, “Big People” (for “royal” sizes).
• The name of the online children's clothing store is “Top-top”, “Baby”, “Krokha”, “Bambi”, “Pups”, “Casper”.
• In the name of a shoe store you can use the words “Shoe”, “Step”, “Top-top”, “Botik”.
• When it comes to lingerie - “Ecstasy”, “Cleopatra”, “Magnolia”, “Eve”, “Tenderness”, “Temptation”, “Intimacy”, “Orchid”.

• For a furniture store - “Interior”, “Elite”, “Comfort”, “Continent”, “Your Home”, “Empire”, “Comfort”, “Harmony”, “Corner”, “Aesthete”.
• For floral - “Lotus”, “Gardenia”, “Oasis”, “Flower world (or paradise)”, “Camellia”, “Flora”, “Edelweiss”, “Fantasy”, “Orchid”, “Flamingo”, “Florence” ".

Other examples of online store names

• If you are going to trade household chemicals - “Shine”, “Snow White”, “Alternative”, “Sorceress”, “Cinderella”, “Freshness”, “Lotus”, “Clean”, “Shine”, “Moidodyr”, “Fairy” , "Aroma".
• For an online gift store, suitable words are “Marvel”, “Casket”, “Positive”, “Present”.
• Options for those who sell computers and office equipment - “Bit”, “Omega”, “Byte”, “Ultra”, “Hacker”, “Virus”, “Spectrum”, “Portal”, “Forum”, “Enter” .
• Those who sell building materials - "Megastroy", "Decor", "Host", "Eurostroy", "Pyramid", "Economy Builder", "Master", "StroyGid".

The task of coming up with a name is to successfully combine a suitable word with a convenient transliteration of it in the domain name. The problem is that most of the existing domains have been occupied for a long time. Many people try to buy a suitable name at any cost. If you are one of them, then know that specialized agencies can provide such a service.

How to choose a domain name?

When choosing it, owners make many serious mistakes. The main thing is that it matches the name of the store. Then the address of your resource will be easier to remember and enter into the search bar.

Is it possible to do without a name at all, limiting ourselves to, say, an IP address? At the same time, you save on a domain name!

Numbers, as a rule, mean nothing to the client and are extremely rarely remembered. By spending money on purchasing a decent domain with a sonorous, memorable and easy-to-follow name, we will do a lot for our online store.

It has long been no secret that shorter names are easier to remember. Cybersquatters (domain name hunters) buy up high-sounding and short names and then resell them for very decent money. A long title is only suitable when a site with an extremely narrow topic includes the main key query. In this case, you are guaranteed good SEO promotion of your store.

About the importance of pronunciation

Even a short name should be associated with something. It cannot be just a meaningless set of letters or numbers. As a last resort, an abbreviation of the first letters of the store name is suitable (if it consists, for example, of three or more words).

The pronunciation of the domain in the Russian version should also be unambiguous. Many Latin letters are read differently by Russian-speaking users (especially those who are not strong in languages). In such cases, there is a risk that the name you said over the phone when you type it in the address bar will be shamelessly distorted and will not end up on your site at all.

Cyrillic in using a domain name is strictly not recommended. It has not yet taken root on the Internet so much that in various programs it can be reflected as a set of special characters devoid of any meaning.

To avoid breaking your tongue

Difficult to pronounce names that require letter-by-letter dictation over the phone to almost every second client should also be avoided. If possible, choose domains that do not contain hyphens or numbers. The latter should be used only when they carry a generally accepted meaning. For example, 24 (your company’s operating hours are 24/7). In other cases, numbers in the domain that do not contain any semantic meaning are completely unnecessary.

The domain name, like the name itself for the online store, must correspond to the severity of the site. Unless you plan to trade balloons and firecrackers, avoid “fun” slang words that will significantly reduce the prestige of your decent online store, especially when it comes to selling expensive equipment, jewelry or climate control equipment.

Try not to include geographical terms or mentions of a city or region. Who knows how your business will unfold in a year or two. Perhaps you will reach a whole new level. The name of your hometown in the address bar will noticeably limit you in finding new clients.

Down with negativity

It is better to avoid negative and regressive words, as well as prefixes “not” in the name, and superstition has nothing to do with it. It is common for the human consciousness to “not notice” these prefixes, and the meaning changes to the exact opposite. It is better to focus on a positive and cheerful attitude.

Lack of originality is also a fairly serious problem. How not to get lost among the many competing stores? Whatever one may say, you will have to break your head. As a last resort, it’s not a sin to splurge on the services of naming specialists.

Check all the selected options according to the above criteria and figure out which one works best. Will it be necessary to hastily change it after some time? Is it ideally possible to work under this name indefinitely? Of course, the domain is subject to change. Technically this is not difficult to do. But if you expect to turn your name into a brand, then such a replacement is of no use to you. It is better to spend some time, money and effort on choosing the most successful and beautiful name for an online store now, than a year later to change the logo, re-print business cards and edit contextual advertising ads.

Hello friends!

I have many friends who own small shops. And knowing that I am a former retail marketer, I am often asked the same question: “What to name the store?” This happens quite often and I decided to write a short reminder for such cases. May be useful for the name of your company.

So here are a few ways:
By the way, I have my own store and I wrote a lot about it in a special section “How to open a store.” That is, I have practical experience, and I’m not writing out of the blue :)

So, let's go :)

1. Come up with a store name yourself. Who else but you should do this? Moreover, it will not cost you anything :-) But this is where many people show their bad taste in all its glory. It sometimes looks like this: the future owner comes up with a ridiculous name, for example, for the clothing store “Knitted Passions” (a real case!) and... comes up with an incredible theory that should explain this name. But, personally, after comprehending this theory, no healthy associations were born. Even more so for an unprepared person.

2. Involve your family and all relatives in this business, promising them a share: –). My wife, for example, is very clever at coming up with different names(by the way, she also came up with a name for this site). But know your limits, because in a couple of days you will be perceived as crazy if you bother too much with the second hundred options. They will agree to anything, as long as they finally fall behind. :-)

3. Give a task during an interview when hiring future employees. They'll probably try. At the same time, check your creativity.

4. Hold a competition with a normal prize among employees. As a rule, you can always find something from the roll of titles that they provide. But do not criticize under any circumstances, but rather support the craziest options.

5. Contact companies that professionally engage in branding or naming. But be prepared to pay right away, and the better the agency, the greater the amount, with a completely unpredictable result. More than once or twice I have seen names that are enchanting in their stupidity, invented by charlatans for a lot of money.
6. Look around you and see what your competitors are doing. They also call their stores something. But here, too, you need to “filter,” as they say.

There are so many stores with women’s names, it’s amazing. There is no need to name the store as “Natasha”, “Svetlana”, etc. It's not even funny anymore.

7. No need for pretentious pseudo-foreign signs. They are already making me sick, but they are of little use. For example, “Zarrra” is a real name with a strong allusion to the largest casual clothing chain. The days of “Adibas” are long gone :-)

8. Particularly annoying are the names where Russian letters are mixed with foreign ones. For example, “Ganza Party” Why? Have you seen a foreign brand where a Russian letter is “suddenly” used? Me not.

9. Try to come up with a name using a name generator. There are such services on the Internet, for example:

— namegenerator.ru

They all work on the same principle: enter the initial settings from the number of letters, etc., and the program tirelessly generates different options. Most of them, of course, are not good for anything, but if you have a creative crisis, then you can look for inspiration there too.

10. If you really want a foreign name, take any state in Africa and see what they call their cities. It's definitely full of memorable names: –) I'm not kidding, by the way.

11. If you rent a store, then ask what the people used to call this store. Often they are given a short and memorable name by the surrounding residents. For example: “On the green”, “On the corner”, “Glass”, “Privokzalny”. Yes, these names may not sound so great, but they are well-known among residents. And this is much more important for future advertising, since you get an almost ready-made brand. It would be a sin not to take advantage of this.

I have always liked this method, but it is suitable for small shops. For large networks this makes no sense.

Last note. When you find the right name for a store or company, you immediately understand that THIS IS THE SAME name :-) And.. at this moment, don’t be lazy to check if it is being used by others. There is a very high probability that it is being used. If used, start from point 1 of this article :-)