Yves salomon brand history. History of yves salomon. Free from stereotypes

A French fur brand with Russian roots (and who knows fur better than the Russians), will present its capsule collection at the Emporium store on October 26-28. In just three days, a company representative will personally meet with buyers and present the models.

Yves Salomon - the name of this brand speaks for itself. Having started its history in 1910, the company has taken fur coat tailoring to a new level, constantly developing innovative technologies. It was their designers who figured out how to combine fur with silk, cashmere, and leather. They learned how to create patterns on fur using inkjet printing. They sew pieces of fur together to replicate the texture of tweed.

Yves Salomon sews not only fur coats, but also jeans jackets, trimmed with rabbit fur; reversible parkas that can be worn with fur on the inside or outside, vests similar to a sleeveless parka, bomber jackets with contrasting fur on the collar. They work with more than a hundred types of fur, from mink to sable, and use rare materials such as python skin or raccoon fur.

Yves Salomon produces stretch-effect fur, knitted fur and various combined materials. It was Yves Salomon who first introduced the fashion for spotted fur - jaguar, cheetah and others; he was the first to dye fur in the 60s bright colors.

Fashion houses such as Révillon and Dior ordered fur from Yves Salomon. He collaborated with fashion houses Prada, Dior, Vuitton and Yves Saint Laurent, and produced fur and leather goods for Guy Paulin, Jean-Louis Scherrer, Azzedine Alaïa, Popy Moreni, Nina Ricci, Jean-Paul Gaultier, Sonia Rykiel.

High quality, creativity and invaluable experience of furriers with advanced technologies - all this is the Yves Salomon brand.

To sign up for the presentation, which will last only 3 days, call the numbers: +99412 4640707; +99450 2835000

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    1947 - The year Salomon was founded. 1952 - Georges Salomon automates production, the number of products increases significantly. 1952 - Georges Salomon invented the world's first cable binding, incorporating the Skade automatic front binding and Lift heel binding system. 1961 - Release of Salomon ALLAIS-LIFT bindings - named after the best racer of the time, Emile Allais. 1966 - The world's first free-base bindings are invented and shown at the Alpine World Ski Championships. 1967 - First binding with elastic front. 1972 - Salomon became the largest manufacturer of bindings. 1976 - New factory for the production of fastenings was opened in the town of Annecy le Vieux. 1978 - Application of a brake (Riedel) - integrated with the rear ski stop mount with automatic brake clamping. 1979 - Salomon shoes are introduced to the market, which immediately gains popularity. The field of activity is expanding in winter sports - the production of ski boots and boots for cross-country skiing has begun. 1980 - Release of the first alpine skiing manufactured by Salomon. 1984 - Mounting model S747 with Multicontrol system. 1984 - The first summer sport, golf, is added through the acquisition of Taylor Made. 1990 - The appearance of alpine skiing and new technology in the production of alpine skis - Monocoque. 1992 - Expansion of production. Salomon now releases summer clothes and footwear for tourism and active recreation. 1993 - Urs Lehmann wins gold in downhill and Carole Merle takes gold in giant slalom (GS) at the World Championships in Morioka, Japan. The athletes competed on Salomon alpine skis. 1994 - S997 Suspension active platform mounts with effective vibration damping. 1994 - Salomon buys Mavic, a bicycle parts company. 1995 - Salomon buys the American company Bonfire Inc, specializing in the production of snowboard sportswear. 1996 - Binding designers introduce the Spheric system and the Propulse active platform. 1997 - Salomon signs a strategic partnership agreement with Adidas. At this moment, the French brand becomes part of the Adidas-Salomon AG holding. 1997-1999 - a revolution in alpine skiing thanks to the invention of short carving skis by Salomon, this was the beginning of " New School» sport skating, or carving sports technique. 1997 - Salomon launches a line of snowboards. 1998 - Salomon begins producing skates under the Inline Skates brand. 1998 - Revolution in freeride. Creating the most versatile X-Scream Series ski. 2000 - Salomon Extreme Team wins the X-Adventure World Cup, fully outfitted in Salomon. 2000 - Technological revolution - creation of the Pilot system - the first integration of ski and binding in a single mechanism. 2000 - A revolution in mass-produced skiing, the appearance of Verse skis - commercial skis with a short toe, making carving skiing much easier. 2001/2002 - legendary Salomon Pocket Rocket alpine skis. 2001 - Salomon becomes the number one alpine ski manufacturer in the world in alpine skiing. 2001 - A new design center opens in Annecy. The design for all Salomon products is created there. 2001 - Start of production of clothing for alpine skiing and active sports. 2002 - Acquisition of the company Arc'Terukh, which produces high-tech clothing for mountaineering, mountain tourism and freeride. 2002 - Just 11 seasons after releasing its first ski, Salomon dominates the World Cup and Olympic Games. No company has had such success in the history of skiing. Since 2001, Salomon has dominated the number of gold medals at the World Championships and Olympic Games. 2002 - Acquisition small company for the production of skateboards and “skate” clothing and shoes Cliche Skateboards. 2004 - The appearance of the Streetracer and Scrambler ski series - a new generation of skis with an auto-carving effect, bringing the evolution of carving skis to a new stage of development. 2005 - Release of Salomon GC models - giant carve - a new generation of "giant" skis and snowblades with automatic bindings. 2005/2006 - new series of alpine skis Salomon Scrambler and Streetracer. On May 2, 2005, Adidas-Salomon AG announced that an agreement had been concluded between it and the Finnish company AmerSport on the sale of Salomon along with its brands (Bonfire, Mavic) for the amount of 485 million euros. 2006 - Release of Smartrak interface platforms based on ZZ. 2006 - Launch of the X-Wing series - a new category of multi-purpose skis for skiing on all kinds of slopes. A new competition has begun - the X-Wing Rally. 2006 - Launch of Aero series skis, Allround carving category. 2008 - Beginning of retail store branches from Adidas. Retail stores are opening together with the Atomic brand. 2008/2009 - new generation of Salomon Rocker 2 alpine skis. 2012 - Salomon BBR - the first all-mountain ski.

Yves Salomon

The French brand was founded in 1920 and initially specialized in the production leather goods, and in the 1980s expanded its range to include classic fur clothing.

The history of the French brand begins in 1910, when Russian dissident Grigory Salomon was exiled to Siberia, where he began to engage in the traditional business of this region - fur trading. In 1920, he decides to emigrate to Paris. There he continues to do what he loves, maintaining ties with the Soviet government. In St. Petersburg, he participates in fur auctions, being a buyer with considerable experience. He makes sleigh rides throughout Russia, selecting the best furs, including those he introduced into fashion, such as otter fur.

In 1960, Boris Salomon became the head of the company, who relies on spotted furs - panther, ocelot, jaguar, cheetah and other representatives of the cat family, the skins of which he brings from travels around the world and tans in France. Fashion houses Dior and Révillon become his loyal customers. Since 1965, Boris begins the “conquest of China”, where he buys inexpensive rabbit, goat and mink skins, thereby paving the way for the democratization of the fur industry. Having become the head of the International Furriers' Association, he continues his bold experiments, dyeing furs in the bright, explosive colors characteristic of the energetic 60s. Since the 1970s, Boris Salomon has launched the “Fun Furs” collection, which is distinguished by its relevance, geometric lines and affordable prices. His branded stores are opening in the United States with resounding success.

Since the late 90s, Yves Salomon has entered into partnership agreements for the production of fur products from the Jean-Paul Gaultier brand, then Sonia Rykiel, whose example was followed by other brands. A research and development workshop has been organized, where fur with the “stretch” effect, knitted fur, and all kinds of combined materials are produced. The lightness of fur clothing and affordable prices are revolutionizing the industry. Houses of Dior Yves Saint Laurent, Prada and Vuitton also sign cooperation agreements. The reputation of the Yves Salomon brand becomes a guarantee of the highest quality, ingenuity and creativity, combining traditional furrier experience with revolutionary technologies.

Today, 29-year-old Thomas Salomon, the representative of the fourth generation of a dynasty of furriers, dreamers and unsurpassed specialists in their field, continues the family business, side by side with his father.

Yves Salomon (Yves Salomon)- brand from France women's clothing, accessories, fur products.

History of the creation of the company Yves Salomon (Yves Salomon)

The French company Yves Salomon was created in 1920 and was first engaged in the production of leather goods, and since the 80s of the last century, classic fur clothing has also appeared in the company's product range.

The history of the development of the French brand began back in 1910. It was during this period that a dissident from Russia, Grigory Salomon, and his family were exiled to Siberia, and there he took up a business traditional for the Siberian region - selling fur. In 1920, Gregory emigrated to Paris. One could only envy the cheerful mood, as well as the irrepressible charm and charm of this man. Not knowing perfectly foreign languages, Gregory could still speak confidently in any language. In his speech one could hear German, French, English, Russian, and also Yiddish. In Paris, Salomon continued to engage in trade. At first he decided to become a reliable partner for the Soviet government. Grigory took an active part in fur auctions in St. Petersburg, as he had considerable experience as a buyer. Grigory made his trips around Russia by sleigh and by train. He had the unique quality of choosing only the best furs, and even introducing some types of fur into fashion, such as otter fur. Among his colleagues, Salomon enjoyed great respect. Before the outbreak of World War II, the fur trader was closely involved in laying the necessary foundations for a furrier dynasty.

In 1940, Salomon moved from France to the United States with his family and goods. Ten years later, the family returned to Paris, where the fur business was flourishing at that time.

In 1960, Boris Solomon, a representative of the second generation of the family business, became the head of the company. In those years, astrakhan fur, which was previously held in high esteem, became not very fashionable. Boris decides to purchase spotted furs such as panther, jaguar, ocelot, cheetah and others. He brought skins from many countries of the world, but they were already tanned in France. Even representatives of such Fashion Houses as Révillon and Révillon placed orders for fur from the company.

An important stage in the history of the company's development was the conquest of China, which began in 1965. Constant change, risks and an enterprising nature are characteristic of almost all members of the Salomon family, so Boris was no exception. He began purchasing cheap goat, mink and rabbit skins from the Chinese, thereby making the fur industry more democratic. As the head of the International Furriers Association, Boris continued to implement his bold design ideas. In the 60s, furs were dyed in bright colors, which, in principle, was characteristic of that energetic era.

In 1970, Boris became one of the partners of a group of manufacturers and presented a collection called Fun Furs, characterized by geometric lines, relevance and affordable prices. The company's branded stores are opening in the United States. The opening of the stores received a huge response, as many Americans had an unequivocal reaction to it. They demanded that Boris leave the United States and return to Paris.

In 1972, management of the company passed to the representative of the third generation of the family, Yves Salomon. Yves, like his father and grandfather, was enterprising and fearless. At the right moment for the company, he resumed negotiations and began cooperation with the Chinese government. Yves became a consultant to the Chinese government on the production of fur raw materials, since the potential of this country should have been sufficient for the needs of the world market. In addition, Yves also worked in North Korea, where he conducted seminars and briefings for students.

The 80s marked the beginning of the era of luxury designers and their masterpieces. At the director's suggestion Galeries Lafayette, Yves took part in the presentation of Thierry Mugler's new fur collection. The collection was presented in a store with an area of ​​100 square meters.

After some time, Salomon created an atelier with forty employees producing licensed products for brands such as Guy Paulin, Jean-Louis Scherrer, Azzedine Alaïa, Popy Moreni and. The company also launched a new line of fur products that could be purchased in large shopping centers.

The period from 1987 to 1995 was not very easy for the fur industry. The number of fur producers has decreased sharply due to the increase in the number of fur fighters using products from natural fur. Only twelve out of a hundred manufacturers were able to maintain their business. Salomon's company was also among the lucky ones. This was facilitated by their competent management.

In 1997, the first show of the designer Gaultier Couture took place, whose partner was the risk-taker Yves Salomon. After this show, the Iva company entered into a license with the company to produce fur products under this brand, and a little later Salomon became a partner of the company. Thanks to the use of original innovative technologies the company managed to make bold dreams come true. The creation of a workshop in which research could be carried out allowed the production of stretch-effect fur, knitted fur and various combined materials. Light fur clothing at ridiculous prices has caused a real sensation in society and in the fashion industry. A cooperation agreement was signed with fashion houses, and. High quality, creativity and invaluable experience of furriers with advanced technologies - all this is guaranteed by the reputation of the Yves Salomon brand.

Currently, the representative of the fourth generation of the family business, Thomas Salomon, who is only 29 years old, is helping his father. He is involved in internal and external relations of the company, and his creativity is aimed at developing the future achievements of the family business. While respecting the traditions of the industry, Thomas is still more committed to creating a new, creative and dynamic Denmark brand.

Where to buy clothes, accessories and fur products of the Yves Salomon brand (Yves Salomon) in Ukraine:

As indicated on the official website, branded stores exist in many countries around the world. The closest ones to us are located in Russia. In Ukraine fur The trademark is represented by the Symbol chain of stores, which are located at the following addresses:
Kyiv, st. Vladimirskaya, 22
Kyiv, st. Gorodetsky, 6
Kharkov, st. Sumskaya, 116
Kharkov, sq. Svobody, 7