Reebok operates factories in Russia, and all Puma is produced in Asia.

Brands sportswear moved their production to countries with cheap labor © flickr.com

Most American and European sportswear brands have moved their production to countries with cheap labor. Even some Ukrainian and Russian enterprises register a brand abroad, in China.

The history of this great German brand can begin with the birth of its founder, Adolf Dassler. After World War I, the Dasslers decided to organize their own business, namely a shoe-making workshop. By 1925, Adi, as an avid football player, made his first pair of shoes with spikes. A local blacksmith forged it for him, and thus the first boots were born. They turned out to be so comfortable that they began to be produced at the factory along with slippers.

In the late 40s, after the death of the head of the family, the brothers quarreled and divided the company. They divided the factories, each brother got one, and agreed not to use the old name and logo of Dassler shoes. Adi decided to name his brand Addas, and Rudi - Ruda, but soon their names changed to Adidas and Puma, respectively. The Dassler brand was successfully forgotten.

Columbia

Columbia Sportswear Company - An American company produces and sells outdoor clothing.

The company was founded by second-wave German emigrants with Jewish roots - Paul and Marie Lamfr. The Columbia company was founded in 1937 in Portland and was engaged in the sale of hats. The name Colombia Hat Company appeared in honor of the river of the same name, which flowed near the place of residence of the Lamfrom family.

The hats that Colombia sold were of poor quality, so Paul decided to start his own production, namely sewing shirts and other simple things. work clothes. Later, the founders' daughter sewed a fishing jacket with big amount pockets. This was the first jacket in the company's product range, and its sales brought some fame to the factory.

Nike Inc. - American company, worldwide famous manufacturer sporting goods. Headquarters in Beaverton, Oregon, USA. The company was founded in 1964 by student Phil Knight. He was a middle distance runner for the University of Oregon. In those years, athletes had virtually no choice in sports shoes. Adidas was expensive, about $30, and regular American sneakers cost $5, but they hurt my feet.

To remedy the situation, Phil Knight came up with a brilliant scheme: order sneakers from Asian countries and sell them on the American market. At first, the company was called Blue Ribbon Sports and did not officially exist. The sneakers were sold literally from hand, or rather from Knight's minivan. He simply stopped on the street and started trading. During the year of its existence, the company sold $8,000 worth of sneakers. Later, the Nike logo was invented.

Nike became widely known for its "waffle" sole, which made the shoe lighter and gave it a little more propulsion while running. It was this invention that brought Nike to the forefront.

The history of Puma begins simultaneously with the history of Adidas, since the founders of the brands are brothers. (see Adidas history). Rudolf founded his own company, Puma, in 1948. . In 1960, the world saw the company's new logo, an image of the beloved member of the cat family - the puma.

For many years the company worked exclusively for athletes. By the early 90s, Puma found itself on the verge of bankruptcy. Consumers viewed the brand as imitative and expressionless. The new management set a new goal - to make the Puma brand the most creative and desirable. Central to the revival was the decision to develop shoes and apparel aimed at niche segments such as snowboarders, racing fans and yoga enthusiasts.

Reebok is an international sportswear and accessories company. The headquarters is located in the Boston suburb of Canton (Massachusetts). It is currently a subsidiary of Adidas.

The reason for the founding of the British company Reebok was the logical desire of English athletes to run faster. So in 1890 Joseph William Foster made the first running shoes with spikes. Until 1895, Foster was engaged in handcrafting shoes for top-level athletes.

In 1958, two of Foster's grandchildren founded new company and they call it after the African gazelle - Reebok. By 1981, Reebok's sales revenue reached $1.5 million, but Reebok's greatest success was in next year. Reebok introduces the first sports shoe specifically for women - a fitness sneaker called the FreestyleTM.

The material uses information from open sources, manufacturing companies, finance.tochka.net sources

Copies, replicas and other surrogates are eternal companions famous brands. The Adidas concern, a world-famous manufacturer of sports shoes and clothing, was no exception. The company was founded by the German Adolf Dasler almost a hundred years ago, but the quality of the original products has only increased during this time.

However, it is no secret that shoes from this company are counterfeited. Crude fakes are already called abibass. Therefore, everyone who does not want to run into a fake should know how to identify singed Adidas sneakers.

Why are Adidas copied and how to check the authenticity of sneakers?

Often they counterfeit what they actively buy. Boots, slip-ons, sneakers and, of course, sneakers. When you need to be everywhere at once, sports shoes are indispensable. Sneakers today are not running shoes, but a lifestyle. They look great with a suit and a bright tie, and decorate almost any dress. The right sports shoes will fit into the dress code at work and school. But spending money on sneakers that will fall apart in a week is not the best prospect. That is why you should study in advance how to identify real Adidas sneakers.

The place of purchase is important, but there are fakes both on the shelves and on the online market. Anyone can see glue stains, a logo printed without embossing, and mistakes in spelling the brand name, but a fake may not be obvious. But there is a simple cheat sheet. Follow these buying tips and you won't go wrong!

1. German barcode. Factories of such giants as Adidas are located mainly in China. In Germany, they develop designs and purchase materials, and sew shoes where labor is cheaper. This is honestly evidenced by the inscription “Made in China” on the labels. The products undergo quality control, and the consumer receives branded shoes at an adequate price. How to distinguish Adidas sneakers from fakes in this case? The first three digits of the barcode on real Adidas sneakers correspond to Germany, that is, they range from 400 to 440.
   
2. Allcolorsrainbows.Found Adidas sneakers in a store in a color that is not onofficial websitecompanies? Simple tip: check the color number on the label and in the Adidas palette. Do not believe the seller when he tells you about a unique closed collection that the company keeps secret. You just encountered a colorful fake.
3. Look at the laces.Another great waycheck out Adidas sneakersfor authenticity. Bonus to hereby Adidas sneakers most often require spare laces. You can find out whether you are entitled to a spare tire or not on the company’s official website. If the “handicraftsmen” try, they can also add some strings to you, although they will either put them in one of the sneakers, or simply throw them in box . Remember extra lacesAdidas are always neatly placed in a small plastic bag.
   
4. Attention tonumbers. Shortcuts sew on the back tongue both original products and copies. They are marked with a serial number and information about models . The trick is that the numbers of the left and right Adidas sneakers do not match - just compare the combination of numbers. Same number? This is a fake.
5. Seamsmatter.The correct seam is a guarantee that you will wear your shoes for more than one season, even in extreme conditions. An incorrect seam means a risk of torn soles Threads Adidas sneakers are durable, line goes in a straight line, and seams should not perform.
   
6. What's onbox, then inbox. Articles on the label, tag sneakers and shoes box must necessarily match. And the authenticity itself article number easy to check - right in the product catalog onofficial website Adidas company.
7. Darlingtriangle. Previously, Adidas sneakers featured a small triangle , but in 2004 such models stopped releasing. However, unfortunate manufacturers have become accustomed to the geometric pattern and continue to stamp it on sneakers in 2017.
   

Now you know,how to distinguish original Adidas sneakersfrom counterfeit. Wear only authentic shoes from the legendary company Adidas and don’t settle for fakes.

The site's observer studied the history of the German company Adidas, which for a long time was a leader in the production of sports equipment, but after the death of founder Adolf Dassler, it lost its position to Nike.

The material tells the story of Adidas' path to world fame in the 1930s, the fight against competitors, changes in management, contracts with athletes and musicians, and new developments of the company.

Adidas is one of the few companies that not only helped create a new industry, but also still exists today, remaining in a leadership position. The history of Adidas began in the mid-1920s. The brand has long been considered number one in the equipment market, but now, having lost competition to Nike, it is making every effort to return to the top.

The origins of Adidas. Gebrüder Dassler Company

The history of the Adidas brand begins with Adolf Dassler. He was born in 1900 in the German city of Herzogenaurach. His father worked in a shoe factory, and his mother was either a laundress or owned a laundry. Adolf was the youngest of four children.

As a child, Adolf was closest friends with his brother Rudolf, two years older than him. Both were fond of sports and sometimes fiercely competed with each other. In 1914, Rudolph was drafted into the army, and Adolf began to study his father’s business. Another hobby of his was football, which at that time was gaining popularity in Europe.

It is not known for sure whether Adolf Dassler took part in the First World War: information on this matter is contradictory and depends on. Considering the year of his birth, we can assume that if he ended up at the front, it was already at the end of the war.

After the end of the war, peace conditions towards Germany were very harsh, and the Dassler family found themselves in a difficult situation. Desperate to find a job, Adolf thought about creating his own shoe manufacturing business. According to the most popular version, the first workshop was opened in a former laundry room, where the entrepreneur’s mother worked.

The famous boots and other equipment were, of course, still a long way off. Initially, the Dassler family manufactory specialized in sewing sleeping slippers. The materials were taken from decommissioned army stocks. Next came gymnastic slippers.

Nevertheless, Adolf Dassler already believed that in the future business should provide good shoes for athletes. In 1924, the Gebrüder Dassler company was created. According to the most common version, this happened after his brother Rudolf joined Dassler’s business.

Both brothers had already worked in a shoe factory, but now they took on different functions. Adolf took up production, and the more sociable and active Rudolf began to establish sales. At the time of its creation, the company already employed 14 people, including the Dasslers.

For five years, the company was headed by the entrepreneur’s wife, Katharina Dassler, who had previously managed day-to-day operations for a long time. A prominent role remained with the founder's son Horst Dassler, who managed the French branch and also, as before, negotiated with various committees and federations and handled marketing.

And yet, with the death of Adolf Dassler, Adidas gradually fell into decline. Some sources believe that family squabbles and a desire to divide the inheritance were to blame. Even if they were wrong, the company would still be in trouble. The sports equipment market, which was quite competitive, included American brands like Nike and Reebok. Adidas, having lost its chief innovator and accustomed to being a leader, was unable to respond quickly to the tougher conditions.

Until the end of the 1980s, the company still maintained its position in the European market and remained a world leader. In the US, it was supplanted by Nike. In 1985, Katharina Dassler died, and two years later, Horst Dassler. So the company was decapitated.

The daughters of Adolf Dassler came to power, who not only were not effective leaders, but also, according to rumors, managed to quarrel among themselves. Eventually a compromise was reached, and in 1989 the heiresses decided to sell 80% of the company. The buyer was a French businessman and politician, owner of a football team, Bernard Tapie, for whom the deal cost 1.6 billion francs. To buy the company, he raised borrowed money.

Tapi was going to return the company to the top, but he failed. His main achievements are the transfer of production to Asia and a contract with Madonna, who has become one of the faces of the brand. In 1992, Tapie had problems: he could not pay the loan interest, and in 1993, the Credit Lyonnais bank sold the company to Tapie's friend Robert Louis-Dreyfus. Dreyfus acquired the brand for a much larger sum than it was sold to Dassler's daughters - 4.4 billion francs.

It’s worth telling more about the next owner of Adidas. He was born into a wealthy family, graduated from a privileged school and Harvard, and then worked briefly for the family grain trading conglomerate. Louis-Dreyfus did not limit himself to a large inheritance and a reputation as a good poker player - instead, he began investing in other companies. Soon he headed the pharmaceutical research company IMS Health, into which he invested about $400 thousand. In 1988, it was sold for $1.6 billion.

After this, Louis-Dreyfus became the head of the Saatchi&Saatchi advertising agency. There is less information about this activity of his, but usually it is also quite positive. In general, a person came to Adidas who quite successfully headed several companies and was ready to save the famous brand.

Louis-Dreyfus got Adidas in serious condition, the company needed decisive action, and new director hired former top managers and designers from Nike and Reebok to lead the brand. Louis-Dreyfus also completed the transfer of production to Asia, trying in every possible way to reduce costs, and at the same time increased the advertising budget and prepared for the launch of brand stores.

Since childhood, Heiner has been fond of sports and especially football. He did not grow up to be a professional football player, but he was well versed in this area and understood the role Adidas played in the development of the sport.

Hainer first of all completed the creation of the Adidas Sport Heritage division, which began to produce casual clothing. Sports fans were also not left without attention: an innovative direction, Adidas Performance, was created for them.

Having carried out a partial restructuring, Hainer began planning to take over the market in which the company was most inferior to Nike - the United States. Hainer did not stop working in other directions. In 2004, a joint venture between Adidas and British designer Stella McCartney was created - it was supposed to help promote and increase the range of products. This line, aimed at women, still exists.

The same year, the Respect M.E. clothing line was released, created in collaboration with Adidas and singer Missy Elliott. In the future, several more celebrities who are not related to sports will join the Adidas brand. Adidas' most high-profile acquisition in this field was rapper and producer Kanye West, who left Nike. In addition, in 2014, it became known about the company’s collaboration with musician Snoop Dogg. Collections of famous musicians and designers allowed the brand to strengthen its position in the casual clothing market.

A special place in the company's activities in the mid-2000s was occupied by litigation over the use of Adidas symbols in the collections of other brands. In 2003, Fitness World Trading was put on trial for this because it used two white lines in its clothing, similar to the similar three from Adidas.

However, other companies are also suing Adidas. In 2012, Nike officials deemed a competitor's pre-Olympics sneaker to be made using their patented Flycknit technology. The lengthy proceedings that might have been expected did not happen: Adidas quickly proved in court that there was no patent infringement.

On the domestic market you can find products from various well-known world brands. When it comes to choosing sneakers, modern youth give their preference to the adidas brand, since this manufacturer supplies original, high-quality products that have a long service life. The choice of such products is very large, but, unfortunately, most of the products are fake. People waste a lot of money on low-quality clothes and shoes. In order not to fall into the trap of unscrupulous sellers, you must know how to distinguish real Adidas from a fake.

Of course, real German products are not sold in markets or regular stores. Original shoes and clothes you can only buy in fashion boutique or in a store that is an official dealer of the brand. The new Adidas originals collection cannot be sold in a pavilion or tent near the station, just like original sneakers of this brand. We offer a few secrets that will help you determine whether they want to sell you a real Adidas or a pathetic copy.

You can definitely purchase original products on the official website of the German brand. If you decide to buy yourself new adidas sneakers, then please note that:

• real shoes can only be ordered in a boutique and official store brands,
• the cost of such a product is very high,
• real sneakers are sewn with high quality without uneven seams and sloppy protrusions of leather on the back of the product below the logo,
• Each shoe model has a special number, which may differ on the left/right shoe,
• Each pair of shoes comes with an extra pair of laces.

These are not all the options on how to distinguish adidas Gazelle from a fake. Real brand shoes have a tag that shows the serial number of the model and all the information about it. Pay attention to the packaging and label; all data on the tag inside the sneaker must match the data on the box in which the shoes are located. As a rule, the seams on the original are even, straight and strong; there should be no glue here.

On the official portal of the adidas brand, the entire range of sneakers is presented; when you buy new ones, find the model on the website and compare with the one you purchased. If appearance and the color is different, you were sold a fake.

Everyone can check not only Adidas shoes for authenticity, but also clothes. After all, the brand also produces high-quality expensive sports items.

When updating your wardrobe and buying new clothes from adidas, pay attention to:

• quality of fabric,
• the condition of the seams,
• stitch quality,
• clothing color,
• cost of goods.

With original German clothing, everything is the same as with shoes. On real Adidas items there are no protruding threads, uneven seams or skewed logos. When purchasing this product, compare the model and color of the clothing on the brand’s official website. If there is no item in the original line with a color like yours, it is not a real Adidas. Check the original product carefully before purchasing it. After all, now you know how to distinguish real Adidas from a fake. Be careful, the Chinese have learned to make high-quality copies of products from famous brands.

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Interesting information about the Adidas brand. Background information about the Adidas brand.

Adidas is a world-famous German brand of sportswear, shoes and equipment. Today it is the largest concern, which owns 8 enterprises and more than 25 subsidiaries in other countries of the world.

The history of the brand began back in 1920, when the Dassler family decided to start their own small business - sewing shoes. Already in 1925, Adolf (the younger of two brothers) did for the family business what no one had done before: he was the first in the world to invent and sew football boots with spikes, and already in 1928 on summer boots Olympic Games In Amsterdam, several athletes competed in Dassler shoes. So football boots and gymnastic slippers became the main products of the Dasslers. By 1938, the company had expanded significantly, opening a second shoe factory, which allowed it to increase capacity and produce 1,000 pairs per day.

After the war, the family business had to start virtually from scratch. And in 1948, a quarrel occurred between the brothers, as a result of which each of them started their own business, dividing factories among themselves and agreeing not to use the family brand and symbols. Adolf named his company Addas, which a few months later turned into Adidas (formed from the first and last name of Adi Dassler), and a little later appeared before customers with its signature three stripes - Adolf violated the agreement on the non-use of family symbols and, having added a third to two stripes, patented August 18, 1949 as a symbol "Adidas".

In 1952, production of other sporting goods began under the Adidas brand. At one of the parties, Adolf accidentally met Willy Seltenreich, the owner of a textile factory, and soon ordered him a thousand tracksuits with three stripes along the sleeves. The product began to sell well, and the acquaintance grew into a strong partnership: Seltenreich began to sew only for Adidas. Cleats and sneakers remained the defining direction, and the constant search for improvement led to the fact that the company was the first in the world to begin producing shoes with molded polyurethane soles. Now this technology is very popular and is used all over the world.

In 1972, the “trefoil” became one of the company’s symbols, denoting the company’s presence on three continents. Now it is a symbol of the Adidas Originals trade direction.

After Adolf's death, the company was led first by his wife, then by his son, Horst Dassler, who established strong ties with the International Olympic Committee and the International Football Federation and tried to make the first reforms at the enterprise.

In 1989, the Horst sisters sold 80% of the shares to French entrepreneur Bernard Tapie, but Adidas's position became catastrophically unprofitable, and the company's profits continued to fall. In 1993, Robert Louis Dreyfus bought a controlling stake. Dreyfus poached from Nike and Reebok a large number of managers and designers and gradually begins to move production outside of Germany: to China, Thailand, Indonesia, which made the products competitive on the world market. The company begins to form a network of its own branded salons. In 1997, Adidas became the second largest manufacturer of sporting goods in the world.

Adidas is based in Herzogenaurach. Today the concert includes such major companies as Reebok, Rockport, CCM, and Taylor Made-Adidas Golf. Adidas is the largest sportswear manufacturer in Europe and the second largest manufacturer in the world.