What is 11.11? For people not living in China, these are just two beautiful numbers. On this day, people can get married or go to the cinema, that's probably all. But in China, a completely different story. This day you can spend all your salary and no one will blame you. On this day, you will click on the page reload icon a hundred million times. The day you will receive SMS messages with advertising every five minutes. it bachelor's day in China (光棍节), as well as the day of big sales in online stores or, like the Chinese, they call it 双 十一 (shuang shi yi).
Bachelor's Day
Many who live in China already know that 11.11 was originally associated with the day of bachelors, only then they began to associate it with the American "Black Friday".
Everyone knows that the Chinese are very fond of assigning magical values \u200b\u200bwith a different combination of numbers. Well, November 11 wasn’t spared. For the first time, this festival was celebrated by students of Nanjing University in the early 90s, when many single people gathered in the circle of friends or went on blind dates to say goodbye to a bachelor life once and for all. Later, this holiday spread throughout China and became especially popular among young people.
Paradise of online shopaholics
Even before the development of Internet technologies and the emergence of online stores, large shopping centers began to arrange large sales, when discounts could reach up to 50% -90%. People lined up in huge lines to get the treasured thing at a very attractive price. Already today, almost everyone with high-speed mobile Internet can take part in the sale without leaving home. All you need is an account on Taobao and a lot of money in a bank account, because the temptation to buy something will be very great. Who will refuse "Bath salts from white rhino saliva" for only 1.99 yuan ?!)
Advertising
A month before the start of sales, on the streets you will see posters, posts about impending chaos, or hear on the radio how coupons for various goods are played out, from umbrellas to iPhones, or even cars. Internet giants such as Tmall, Alipay and others can invite show business stars to advertise their platforms and promote products.
Delivery
Courier services are open during sales days. 24/7 . And do not worry if 3-4 days have passed, and your order has not yet been delivered. Indeed, these days, even working at full capacity, courier services do not have time to cope with such a huge number of orders. The minimum waiting time may exceed 1-2 weeks. Even a month after paying for the order, they may ring the doorbell and give you a dented box with your purchase inside.
Breaking records
In 2009, Alibaba held its first large-scale sale on the Internet. Then this tradition was adopted by other online stores. Already in 2015, China set a record for online sales. Revenue amounted to 2 billion 385 million dollarsin a day. In 2016, for the first 7 minutes of sales of goods, it was already sold for $ 1.5 billion !!! Company representatives are ready to once again break their own record. The large growth of users and the large market volume makes this task quite real.
Over time, Bachelor’s Day began to cause such a great response in the hearts of lovers of magic numbers that it was decided to coincide with this day global sales in Chinese stores. In this sense, the holiday of bachelors can be called an analogue of the American "Black Friday", and today the date in the whole world is known as World Shopping Day.
The first major trading platform to organize sales on November 11 was the Chinese online hypermarket AliExpress. The founders of the store noticed that single men most often make purchases online, which means that Bachelor’s Day is the best suited for conducting sales on the Internet.
Since 2013, the store has been organizing massive discounts on hundreds of thousands of its goods on the occasion of Bachelor’s Day. Here are the main features of this action:
- Discounts up to 50% and more. In just one day, the hypermarket invariably receives huge revenues, and many new users join its customers, as the holiday is considered to be a good occasion for fun shopping.
- Discount Information and the most advantageous offers becomes available on the site 2 weeks before Bachelor’s Day. So the store encourages its customers to postpone the planned purchase for several days, so that later they can buy the goods they like at a more attractive price.
- Universal fun. On the occasion of Shopping Day, various games with discount coupons and other online entertainment are arranged for AliExpress customers.
The Chinese online store JD.com also holds annual sales on November 11th. Its customers with special enthusiasm are waiting for discounts on consumer electronics, gadgets and other products that are usually expensive, but on a holiday they can go to the lucky owner at the lowest price.
“Bachelor” sales can be found not only in China, but also in other countries. Recently, in honor of the holiday of November 11, discounts are offered by such world-famous brands as "Procter & Gamble", "Unilever" and others.
World Shopping Day in Russia
In our country, Chinese Bachelor’s Day and World Shopping Day, which coincides with it, are not very popular so far. Global sales in Russia are held a little earlier - at the very end of October, for Halloween. In fact, this is the very “magic” of discounts that is so loved in other countries.
Nevertheless, the Russian website AliExpress does not break the tradition, so this year it will also conduct sales dedicated to the holiday of November 11th. Russian buyers will be able to take advantage of all the discounts and coupons that are available in China. If you plan to make an online purchase in the near future, it is best to wait for Chinese Bachelor's Day and go to AliExpress!
Like World Shopping Day. He is still not very famous, but gradually gaining popularity. As soon as a person finds out about this pleasant event, he quickly becomes in the ranks of his adherents. This day, many look forward to the whole year! And why, the publication will tell. We also consider when and by whom this holiday was organized, and how it should be celebrated.
The Occurrence of Bachelor's Day
What does this event have to do with it? It is directly related to World Shopping Day. But this will be discussed a little later.
So, this holiday was initially celebrated in China in the nineties of the last century. Then students from various universities in the city of Nanjing decided to come up with a Bachelor’s Day and widely celebrate it. It was no coincidence that they chose a date. The fact is that 11.11 is the number the holiday falls on. It consists of four units. They, in turn, in China symbolize people who are not in a relationship with the opposite sex. Celestial country takes the magic influence of numbers seriously. Its residents believe that November 11 is the most suitable day to start a love relationship and establish romantic acquaintances.
After graduation, former students spread this event in society. Today, Bachelor’s Day is a special date for all young people, as is World Shopping Day.
Bachelor Day Traditions
A few years later, youth began to celebrate this date in many countries of the world. You can highlight the most traditional way to celebrate this event. On this day, it is customary to invite your best friends to lunch or dinner. So young people who prefer to live alone, express their independence and unwillingness to have a romantic relationship with someone.
There is an opposite way to celebrate November 11th. Those who are in search of a soulmate, on the contrary, invite a person who they like to dinner. Also on this day quite often organize blind dates. They can even suit happy couples for single friends so that they say goodbye to a bachelor life.
Sales in stores for Bachelor's Day
Many stores in China organize sales on November 11, timed to coincide with Bachelor’s Day. It would seem how it relates to purchases? There is a quite logical and rather simple explanation for this. It can even be considered that this was the beginning of World Shopping Day on November 11th.
As you know, a strong half of humanity does not have a love for shopping. Therefore, the sellers decided to try to attract more men by promising them big discounts. Perhaps even one of them will meet the woman of their dreams in the store and decide to say goodbye to a bachelor life. After all, representatives of the fair sex usually drop in for sales.
From the very beginning, Shopping Day was conceived as an event that could bring to life consumer dreams. Thousands of products were offered even for exquisite taste, from underwear to innovative electronics. Moreover, they could be purchased in any quantity with breathtaking discounts of up to 75 percent.
November 11th - Black Friday?
In fact, Shopping Day is an analogue of the famous "Black Friday" that the Americans came up with. It is believed that this is a celebration of rational people who know how to count money. It is timed to coincide with global sales, in which today almost all stores and retail outlets in the world take part. The history of Black Friday goes back to the time of the Great Depression, and this is the main difference. World Shopping Day dispenses with fights for goods, bruises, stresses and long-standing queues.
Shopping Day at Online Stores
Among men and women there are many fans of active online shopping. For them, the search for the most interesting and profitable offers has long become a routine habit. In 2009, for such and other people, the largest Internet site from the Celestial Empire “Alibaba Group” made a marketing move. She called it Shopping Day, timed to coincide with Bachelor’s Day. The owner of the company spent on his resources, in particular in the online store "Aliexpress", the largest sale, where discounts at half prices have long been the norm. It is generally accepted that the history of the holiday, World Shopping Day, officially began.
The idea was quickly picked up by other online sites, they also began to carry out grandiose online sales. As a rule, they lasted only 24 hours and offered discounts of up to fifty percent per million goods. The main idea was to hold an action during the off-season, when sales are usually not held. In this way, the organizers decided to express gratitude to regular customers.
Shopping Day Success
The event organizers planned that it would become an annual event. Users were offered a significant discount, which is simply impossible to refuse. This helped turn a potential buyer into a real one. The company was not mistaken, because the success was overwhelming.
In 2013, participation in the campaigns on World Shopping Day for a million people per day brought the Chinese Alibaba Group site almost six billion dollars. So the holiday turned into the world's largest online sale, which left Black Friday, Cyber \u200b\u200bMonday, and other analogues behind.
Holiday development in Russia
In 2014, representatives of the Alibaba Group announced that the owners of the stores that are represented on the international online platform Aliekspress will also actively participate in the online sale. Thanks to this, the Russians from November of that year got the opportunity to "celebrate" this grand event. Every year, more and more people make purchases on Shopping Day, as evidenced by statistics.
Sales records
The November sale at Aliexpress has long been a major event for people from many countries. So, in 2014, Russians were in third place in terms of volume of purchases, because they ordered the largest number of goods on the site. Every year the number of purchases only grows. People know what World Shopping Day at “Aliexpress” means, and prepare for this event in advance.
The results of the 2015 sale are simply stunning! At the same time, almost fifty million customers made orders from 212 countries. The Visa and MasterCard systems simply could not bear the load. Users could not pay for their purchases for almost an hour until the failure was resolved. The first billion was earned in record time - in just eight minutes. As a result, more than thirty million parcels were sent.
In 2016, only Russian buyers (and there were more than six million) spent almost $ 18 billion. As a result, about thirty-five million orders were paid with an average check of seven hundred rubles.
Forecast
Based on the results of last year’s sales, experts suggest that the number of orders in online stores in China can grow by 20 times compared with ordinary days. The number of customers will also increase, and their average check will be more than seven hundred rubles. It is expected that people will buy smartphones, tablets, portable chargers, clothes and New Year's souvenirs.
As you can see, the holiday is becoming more popular. Be sure to try to grab big discounts on World Shopping Day. Enjoy the shopping!
November 11th - Bachelor's Day
November 11 is International Bachelor's Day. It must be celebrated on November 11th. Although in some countries of the world it is celebrated on the seventh of June. But the first date is preferable to its initiation initiative. And the holiday is obliged, as it is also called, the Loner of the People’s Republic of China. More specifically, Nanjing University. The fact is that mostly students, young men, study in it. Somehow, a representative part of these same students gathered at a party, and some of them got the idea: since we are all single people, should we start celebrating Bachelor’s Day, Single Day ?!
Laughter - laughter, but only such a holiday took root here. And moreover, he stepped far beyond the borders of a higher educational institution. He, for example, was supported by students at Peking University. And in Russia, he also has many supporters. True, they’re not celebrating officially enough, but they are gathering in a campaign - “stag parties” in a cafe, restaurant, or at someone’s wealthy house, in a summer house, outdoors by the river or in a clearing, sing songs with a guitar, dance, sometimes that on such a half-joking occasion they also set tables - with champagne, fruit, chocolate, but within the bounds of decency.
They also say that the decisive role in choosing a date for celebrating Bachelor’s Day was played by magic Arabic numerals — the 11th of the month and 11 — the eleventh month itself. Four units, four lone wands. That's the whole layout.
Although behind this combination of units there is also something significant. China is a densely populated country. Today, a billion and more than three hundred million people live on its territory. Where else to develop demographics ?! And the Birth Control Act was passed. Because of this, young families have a desire to acquire an heir, a boy. If the ultrasound was predicted by girls, in most cases abortions were performed. As a result, the young men outweighed - they are one third more than the fair sex. Where can you catch a bird of happiness - get married? Involuntarily, you will be carried away by the celebration of Bachelor’s Day. At least some outlet. But with all due respect for this date, with a touch of humor, most bachelors still dream of adhering in marriage, having children and then grandchildren in adulthood. Today, it often turns out like this - two grandmothers, two grandfathers, a father, a mother, and a child in view of birth control alone! Well, so let there be at least one than anyone around !?
Old age - it is also not a joy! It’s one thing when in old age you are surrounded by households and you will not get bored with them. Another - you are one finger in the world, ill, and you have no one to give a glass of water to. Many such unfortunate people in the world!
Nevertheless, not to mention the densely populated China, even in modern Russia, millions and millions of bachelors. Some of them are very wealthy. For example, the oligarch Mikhail Prokhorov. Or his other brother - Sergey Popov, or the third - Ruslan Tariko, the vodka king. The list goes on.
There are enviable suitors in foreign countries. American actor Joe Manganyelo - burning eyes, dark hair, In it - Armenian, Sicilian, Austrian and German roots. A real handsome man, but still not got a second half, like the twin brothers Teyler and Cameron Winklevoss, the English athletes. Ian Somerhalder, an American actor known to a wide audience on the films “The Vampire Diary” and “Staying Alive”, is still walking in convinced bachelors: Puerto Rican singer Ricky Martin. And the list goes on and on.
Bachelor's Day is celebrated not only, in fact, by single people. For fashionable youth in the same China, according to the American tradition, "Black Fridays" are arranged. Running consumer goods are sold at a discount of almost fifty percent. Including through the trading network of the Internet. In 2013, a kind of record was even set in China - on "Black Friday" goods were sold through the World Wide Web for 19.1 billion yuan, which equals $ 3.1 billion. And we started with vodka. Usually a bottle of it costs 2 thousand yuan, while on sale it went for one yuan (!). So much for Bachelor’s Day, Loner Day!
Bachelor's Day originates from the universities of Nanjing (China). This holiday is called anti-Valentine's Day. Since the 90s, it has spread throughout China. Since the combination of numbers is of great importance in China, the date 11.11 represents people who are single. On this day, it is customary to exchange gifts, and make new friends.
China's bachelor's day is very popular, although not considered a national celebration
Bachelor’s Day is a Chinese holiday that has not yet been hackneyed; it is celebrated on November 11. The focus on this day is people who are not married. It is considered to be the best day to start a new relationship.
Nowadays, the celebration of the bachelor’s day takes place as it happened in the 90s, the guys gather with their male companies in order to have a bright time. The meeting place and time does not matter, because these people are not burdened by family ties. This allows them to spend an unlimited amount of time with their friends, actively showing their personality and independence.
At present, this day is usually celebrated not only among students, but also among people who have not yet married, this celebration has no age restrictions. One of the most common entertainments of this day is a blind meeting.
Bachelor's Day in China has already settled down in tradition
One of these traditions, perhaps even central, is the sale. On this day, as in other celebrations as if state or officially recognized celebrations, shopping centers announce tremendous discounts. Sellers expect a good mood on this holiday, and substantial discounts force visitors to empty their "pockets".
On Bachelor's Day, such a tradition took on a tremendous scale. This event is usually equated with the well-known "Black Friday" in the United States of America.
Bachelor’s Day in China, November 11, has another use and it is celebrated before parting with a lonely single life. Bachelors lead a life similar to the life of a single person, therefore they called the day of the bachelor a day of loners. Also, the date of this holiday plays an important role. In China, the numbers are very closely related, for them the number “1” means loneliness, respectively, the number on November 11 contains four numbers, which is a symbol of complete loneliness, due to the value of this date, the bachelor’s day is celebrated on November 11.
Bachelor's Day and its involvement in the demographic situation in China
Since the People’s Republic of China has demographic problems, the very prospect of continuing the masculine gender is the most important goal of life. The government’s actions aimed at restricting families to have more than one child entailed dramatic changes in the demographic background.
Families who have the opportunity to have a antenatal examination showing the sex of the baby when they find out that a girl is born in their family often resort to abortion artificially, in the hope of giving birth to a son. The birth of a daughter for most families is not a joyful and expected event. A bachelor's day in China, in addition to having a good time, has a rather sad connotation.
